Close Close
Mother and Baby

Dads ‘Help Out’ With Breastfeeding In A New Campaign

A group of dads are spreading the word about breastfeeding – and why men have an important supportive role.

A new breastfeeding campaign has caught our attention. Promoting Project Breastfeeding, the US initiative aims to help show men the importance of breastfeeding and uses the slogan, ‘If I Could, I Would.’

‘My goal is getting dads involved,’ founder of Project Breastfeeding Hector Cruz told the Mail Online. ‘When it comes to breastfeeding we think it’s none of our business, so we think that it's not our duty – but that's so not true.

‘A father can make or break a breastfeeding relationship between child and mother. If he's not going to support her, it's likely she’s going to give up,’ Hector said.

‘So I wanted to give dads a voice. Dads' roles have been so dumbed down in the last 50 years. I want to let them know they play a crucial and vital role in the breastfeeding relationship between mom and baby.’


Project Breastfeeding


Hector became passionate about the project after his wife Nicole struggled with breastfeeding their daughter. As a new dad, Hector struggled to find information on how he could help.

‘My wife would cry herself to sleep at night and I just didn't know what to do,’ said Hector. ‘I wasn't allowed to go to her breastfeeding class at Gateway Hospital in Clarksville, Tennessee, where my daughter was born, because god forbid if I saw another woman's breast.’

Hector launched Project Breastfeeding with the help of some other willing fathers and together they are helping other men realise that breastfeeding isn’t ‘gross’.

‘I have met a lot of men who are against breastfeeding because they think it's “gross” – and I'm yet to find one guy to explain to me why, exactly, it's “gross”,’ Hector explained.

‘We're rewriting the book on breastfeeding,’ said Hector. ‘For the first time, we're teaching men the benefits, challenges and success of breastfeeding.’



Watch Project Breastfeeding's video below...

Project Breastfeeding Promo by from Kalli Pavon on Vimeo.

If you’re struggling with breastfeeding, take a look at the support available here.

Has your partner supported you when it comes to breastfeeding? Let us know in the comments box below.

Related content:


No comments have been made yet.

Subscribe to Mother&Baby!

Be the best mum you can be and let Mother & Baby guide you along the way. Each issue is jam packed with REAL advice from mums just like you. Subscribe today & get a free welcome gift!

Win £1,000 of Carpetright vouchers
Win £1,000-worth of Carpetright vouchers!

Create a fantasy world on your floor with your baby for your chance to win £1,000-worth of Carpetright vouchers!

Win an Abeille cellular blanket from Hippychick
Win an Abeille cellular blanket from Hippychick

Abeille Cellular Blankets, available fromHippychick, are delectably soft, made from 100% cotton and now available in six super-stylish colours. Click for your chance to win!

Win a year’s supply of Blueiron liquid iron supplement
Win a year’s supply of Blueiron liquid iron supplement

Blueiron is Scandinavia’s fastest-growing liquid iron supplement and has already helped thousands of women low in iron during pregnancy, breastfeeding and those with intense fitness regimes. Click for your chance to win!

Win a bumper box of Kiddylicious Super Snacks
Win a bumper box of Kiddylicious Super Snacks

Made from quinoa, lentils and chickpeas, and packed with vegetable protein, Kiddylicious Super Snacks help to keep your little ones whizzing about. Click for your chance to win!

Ovulation Calculator
Ovulation calculator

Trying for a baby? Work out when you're most fertile to increase your chances of getting pregnant with our easy-to-use ovulation calculator.

Pregnant woman
Due Date Calculator

When is your baby due? If you’re having trouble remembering dates and counting up the days on your fingers and toes, don’t worry – use our due date calculator.

Get M&B in your inbox!

Sign up to Mother&Baby today and get news and advice about your body and your baby straight to your inbox every week.