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Jessica Ennis-Hill launches the Pampers Little Champions Campaign

Jessica Ennis-Hill launches the Pampers Little Champions Campaign

Research shows that babies move so much in the day they can take as many steps as a marathon runner in just 24 hours.

Just as the world’s greatest athletes need a durable kit, babies need a nappy that offers the best comfort and protection.

Pampers are the only nappies with new revolutionary Magical Pods - absorbing channels that help to distribute wetness evenly – providing a sag-free fit and superior dryness.

Pampers has teamed up with sporting hero, Jessica Ennis-Hill (mum to her own little champion, Reggie) to launch the Pampers Little Champions Campaign.

‘As a mum I love being active with Reggie – we have so much fun together and I know that it’s great for his development – that’s why I’ve teamed up with Pampers to encourage mums to celebrate their little one’s champion moves,’ said Jessica.

Check out the film Jess worked with Pampers to create here

Pampers understands that being able to move freely, and in comfort, is beneficial towards babies’ development.

Pampers Love, Sleep & Play expert, Dr. Ellie Cannon said: 

“Feeling physically free and uninhibited whilst being supported and safe is an important part of a baby’s exploration of the world and physical development.

“Babies don’t need instructions to learn - they learn through self-discovery and encouragement from those around them.

“That encouragement comes in all forms: not just a clap from mum and dad, but also being unrestricted in their clothes and nappy.

“Freedom to move without restriction is a key aspect of your baby’s development environment.”

Did you know?

  • A walking baby in one day can travel the distance of 29 football fields.                                                                            
  • A baby crawls as many steps as an adult walks in one day.
  • A crawling baby moves 8 times more than an adult just to get to the same place.
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