Close Close
Mother and Baby
Advertisement Feature

Try to watch this WaterWipes #PureLove video without crying

As mums, we know the power we have to care for our babies. But did you know just how powerful your skin is when it comes to comforting baby? 

In this video by WaterWipes, ‘skin to skin’ expert Dr Susan Ludington explains how a mum’s body regulates and stabalises her baby’s biology when held skin to skin. 

We challenge you to watch this video without crying... 

Did you make it through to the end without crying? We didn’t - and we’ve watched it several times. 

The film follows research that suggests the number of new mums who feel confident about looking after their baby drops by nearly 10% in the first few days of bringing their baby home.

One in six new mums felt they left hospital too early after giving birth, and 47 per cent of those said this left them feeling overwhelmed and overly tired and 32 per cent felt unsupported.

The film was produced by WaterWipes as part of its #PureLove campaign, which aims to show mums they already are everything their baby needs. 


For more information about WaterWipes visit 


No comments have been made yet.

Lemonade Money
It’s time to make sure your loved ones are protected

Every parent knows the importance of planning ahead; from the new school shoes, to your little one’s education, you want to fill their future with hopes and dreams. Yet are you one of the 80% of adults here in the UK that has no life cover?

How to deal with nappy rash with Superdrug's My Little Star range
How to deal with nappy rash with Superdrug's My Little Star range

Nappy rash is painful for parents as well as for your baby. Read Dr Pixie's guide to learn how to deal with nappy rash…

Celebrating parenting's small wins
Celebrating parenting's small wins

As mums, we're constantly told to enjoy every moment; in reality, parenting can sometimes be challenging. That's where small wins come in...

Mother and Baby spring
Subscribe to Mother&Baby

Be the best mum you can be and let Mother & Baby guide you along the way. Each issue is jam packed with REAL advice from mums just like you. Subscribe today & get a free welcome gift!

Ovulation Calculator
Ovulation calculator
Trying for a baby? Work out when you're most fertile to increase your chances of getting pregnant with our easy-to-use ovulation calculator.
Pregnant woman
Due Date Calculator

When is your baby due? If you’re having trouble remembering dates and counting up the days on your fingers and toes, don’t worry – use our due date calculator.

Get M&B in your inbox!

Sign up to Mother&Baby today and get news and advice about your body and your baby straight to your inbox every week.