Close Close
Mother and Baby

Holly Willoughby launches babywear collection for BHS

Section: Kids' Fashion
Holly Willoughby's babywear range

Now a mum of three – baby Chester is just six months old – This Morning’s Holly has launched her first babywear collection. Warning: it’s so adorable you’ll want everything…

Given she’s been designing a successful dress collection for Very for several years, it’s no surprise that Holly Willoughby has turned her hand to creating babywear. But what a collection it is, in gorgeous colours with a traditional vibe.

“The inspiration for the collection came out of my love for both traditional French and British childrenswear with a timeless chalky colour palette and elegant detailing,” says Holly, mum to daughter Belle and sons Harry and Chester.

“There is a strong vintage feel running throughout and each piece has an element that is reminiscent of a bygone era, from delicate frills to smart pinstripes. To ensure the very best quality and comfort, only natural fibres have been used, resulting in breathable garments that will keep little ones cool throughout the summer months.”

Holly’s inspiration? “My main desire was to conjure up nostalgic memories from childhood such as swimming in the sea or trying ice cream for the very first time. I am proud to say that Holly Willoughby Baby encapsulates this perfectly and I am sure you will feel the same.”

Browse a selection of Holly’s babywear range: 

Expand Image
Spot blouse, £9-£10
Expand Image
Woven romper, £16-£18
Expand Image
Romper dress, £14-£16
Expand Image
Crew neck jumper, £10-£12
Expand Image
Bib shorts set, £15-£17
Expand Image
Floral dress, £16-£18

The collection is available now from BHS stores and online at

Related content:


No comments have been made yet.

Subscribe to Mother&Baby!

Be the best mum you can be and let Mother & Baby guide you along the way. Each issue is jam packed with REAL advice from mums just like you. Subscribe today & get a free welcome gift!

Win £1,000 of Carpetright vouchers
Win £1,000-worth of Carpetright vouchers!

Create a fantasy world on your floor with your baby for your chance to win £1,000-worth of Carpetright vouchers!

Win an Abeille cellular blanket from Hippychick
Win an Abeille cellular blanket from Hippychick

Abeille Cellular Blankets, available fromHippychick, are delectably soft, made from 100% cotton and now available in six super-stylish colours. Click for your chance to win!

Win a year’s supply of Blueiron liquid iron supplement
Win a year’s supply of Blueiron liquid iron supplement

Blueiron is Scandinavia’s fastest-growing liquid iron supplement and has already helped thousands of women low in iron during pregnancy, breastfeeding and those with intense fitness regimes. Click for your chance to win!

Win a bumper box of Kiddylicious Super Snacks
Win a bumper box of Kiddylicious Super Snacks

Made from quinoa, lentils and chickpeas, and packed with vegetable protein, Kiddylicious Super Snacks help to keep your little ones whizzing about. Click for your chance to win!

Ovulation Calculator
Ovulation calculator

Trying for a baby? Work out when you're most fertile to increase your chances of getting pregnant with our easy-to-use ovulation calculator.

Pregnant woman
Due Date Calculator

When is your baby due? If you’re having trouble remembering dates and counting up the days on your fingers and toes, don’t worry – use our due date calculator.

Get M&B in your inbox!

Sign up to Mother&Baby today and get news and advice about your body and your baby straight to your inbox every week.