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Holly Willoughby launches babywear collection for BHS

Section: Kids' Fashion
Holly Willoughby's babywear range

Now a mum of three – baby Chester is just six months old – This Morning’s Holly has launched her first babywear collection. Warning: it’s so adorable you’ll want everything…

Given she’s been designing a successful dress collection for Very for several years, it’s no surprise that Holly Willoughby has turned her hand to creating babywear. But what a collection it is, in gorgeous colours with a traditional vibe.

“The inspiration for the collection came out of my love for both traditional French and British childrenswear with a timeless chalky colour palette and elegant detailing,” says Holly, mum to daughter Belle and sons Harry and Chester.

“There is a strong vintage feel running throughout and each piece has an element that is reminiscent of a bygone era, from delicate frills to smart pinstripes. To ensure the very best quality and comfort, only natural fibres have been used, resulting in breathable garments that will keep little ones cool throughout the summer months.”

Holly’s inspiration? “My main desire was to conjure up nostalgic memories from childhood such as swimming in the sea or trying ice cream for the very first time. I am proud to say that Holly Willoughby Baby encapsulates this perfectly and I am sure you will feel the same.”

Browse a selection of Holly’s babywear range: 

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Spot blouse, £9-£10
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Woven romper, £16-£18
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Romper dress, £14-£16
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Crew neck jumper, £10-£12
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Bib shorts set, £15-£17
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Floral dress, £16-£18

The collection is available now from BHS stores and online at

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