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Poundworld Launches Britain’s Cheapest Babywear

Section: Kids' Fashion

Poundworld is known for its bargains and now they have branched into babywear, offering cash-strapped parents baby clothing at the fraction of the price than other outlets.

This comes as Poundworld released research that the annual cost of kitting out an infant for its first year of life costs around £9,000. Puts that Whistles top you're guilting over into perspective…
The new 'Oliver and Olivia' range for boys and girls features over 10 different designs, made from 100% cotton.

The Oliver and Olivia range

Britain’s cheapest babywear will be hitting the Poundworld shelves next week and families will be able to purchase a whole outfit for a mere £2.83, including a bib, hat and mittens.

Romper suits are available for £1 and accessories are on offer from a staggeringly cheap 1p. But if you're all about buying British, the babygrows are made in India with the socks and bibs coming from China.

Oliver and Olivia baby range

Trading director Chris Edwards Junior said, 'The cost of a new baby for mums and dads can be staggering.


'We've seen a huge demand for a budget baby range in our stores with trial sales of the new range performing incredibly well.

'Everyone wants their baby to be comfortable but still look adorable and so we've had two designers working on our own exclusive quality trend-led designs.'


The range will be available exclusively in over 250 Poundworld stores across the country.

Do you think there's a need for more budget babywear? Let us know in the comments box below.

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