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Mother and Baby

Grow a Little Bookworm with Ladybird

Section: Toys & Education

There’s no greater joy than snuggling up with your little one and sharing a story, and for one hundred years Ladybird has proudly helped generations of families discover a love of books.

It’s never too early to pick up a book and read to your baby, so that’s why Ladybird created their award-winning Baby Touch range.

Lovingly created by Ladybird’s team of experts, Baby Touch has been carefully designed to help engage your baby’s attention and gently develop and stimulate their senses from birth. The best-selling range includes high-contrast First Focus cloth books and buggy books with simple black, white and yellow shapes that newborns will love as their eyesight develops. For gentle entertainment during tummy time, you’ll love the amazing Baby Touch: Tummy Time book that folds out into a 3D carousel for use on the floor!  

Baby Touch Tummy Time book
Baby Touch Tummy Time book

From 3 months onwards, babies will adore the dribble-resistant pages of the bigger Baby Touch books, with sturdy pages filled with bright colours and safe, fun textures for little hands to explore. You’ll have lots of fun discovering the endless possibilities on each page, whether it’s playing ‘peek-a-boo!’ with the friendly animals hiding behind flaps, or making funny noises with the gentle rhyming text as your baby enjoys feeling the different bumpy, soft or smooth surfaces. 

Trusted and loved by parents around the country, Ladybird’s Baby Touch range is perfect for use during playtime, tummy time or bedtime. To find out more about reading with your baby visit

Win £150 worth of Ladybird’s favourite baby books, plus a £200 John Lewis gift card!

We’ve teamed up with Ladybird to offer you the chance to win the ultimate bookshelf for your baby, including the best-selling Baby Touch books, and some favourite classic picture books. Plus, as an additional treat, you’ll also receive a £200 John Lewis gift card! For your chance to win, simply answer this question:

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