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Happy 60th birthday to Miffy!

Section: Toys & Education

Family favourite Miffy turns 60 years old in 2015

The image of Miffy is one that will remind many new mums of their own childhoods, as well as being part of their children’s youth. We celebrate Miffy turning 60 this year. 

Dutch artist Dick Bruna created the classic children's character in 1955, while on a rainy seaside holiday in North Holland. A rabbit kept hopping around the garden of his holiday home - he sketched it during the day, and at night he made up stories about it to entertain his one-year-old son. That bunny later became Miffy.

There are now 32 storybooks about Miffy, which have sold over 85 million copies and have been translated in more than 50 languages. Now published in the UK by Simon and Schuster, 18 Miffy storybooks have been refreshed for a modern British audience by award-winning poet Tony Mitton, and are available in bookshops.

Celebrations for Miffy’s milestone birthday are taking place across the world. In the UK, Miffy is partnering with Bliss, the UK’s premature and special care baby charity, to fund-raise throughout the year. Events include: 

London Buggy Push – Miffy will be making an appearance to help volunteers at Bliss’s flagship fundraising event in London’s Hyde Park on June 13. 

Internationally acclaimed screenprinter Jane Foster is releasing a limited edition set of Miffy accessories made using vintage fabric from the '70s to celebrate Miffy's birthday. These include tote bags, purses and cushion covers: 

A Jane Foster Miffy cushion

Well-known artists have created 60 1.8m-tall statues of Miffy, which are on show in the Netherlands. The artists were given free reign over their Miffy designs, and the results are fabulous! 

The Miffy art parade

Watch this fun video of the evolution of Miffy below.  


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