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Praise Your Child’s Achievements In This Great New Campaign

The children’s charity has teamed up with a leading psychologist to encourage people to celebrate the accomplishments of UK kids

Barnado’s is encouraging parents, grandparents, uncles and aunts to post images of children’s accolades on their new website ‘The Nation’s Fridge Door’ to help raise awareness of the work they do to support some of the UK’s most disadvantaged young people.

The campaign was launched after a survey by YouGov of 2,021 people found that 63 per cent of those polled felt that children should be praised for their achievements every day.


The campaign centres on the idea that the fridge is the ideal place to display your child’s artwork and certificates. And Barnado’s supports those children in the UK who have no one to celebrate their achievements for them.

Supported by psychologist Donna Dawson and celebrities, including Penny Lancaster and Andrew Lincoln, the campaign hopes to spread the message that celebrating children’s achievements has a beneficial impact on their wellbeing and future.


‘Research has always shown that praise works better than criticism when trying to obtain the best results from others – and this is especially true of children, whose personalities and characters are still being formed,’ says Donna. ‘Praising children lets them know that their efforts have been noted and appreciated, and acts as a reward in itself. Praise also nurtures their developing store of self-confidence, which, in turn, makes them unafraid to try harder.’

How do you reward your child for his achievements? Let us know in the comments box below.

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