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Holly Willoughby’s Best Pregnancy Looks

Striking that perfect balance between trends and knowing what actually suits her, Holly Willoughby is a master of maternity style. As her This Morning maternity leave replacement is announced, we run through her pregnancy look history.
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1. This Morning, July 2014

Holly’s always been an Isabella Oliver fan during her pregnancies. This is the brand’s Somerton dress (currently on sale for £54 – go go go!) and the soft jersey means it’s as comfortable as it’s flattering.
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2. Fearne Cotton’s wedding, July 2014

Breaking with tradition for her best friend’s big day (somehow we doubt Fearne minded…) Holly wore a white smock dress and vibrant accessories, including Jimmy Choo sandals. Keep smocks short so they don’t swamp your figure.
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3. This Morning, June 2014

This bohemian dress is an ASOS Maternity number. Wear the neck open for a more flattering look, especially on a bigger bust.
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4. This Morning, June 2014

Proving you don’t have to do maternity wear in pregnancy, Holly wears a French Connection dress with a waist you tie yourself – perfect for a growing bump.
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5. Leaving the Celebrity Juice studio, May 2014

A striped top is a classic whether you’re pregnant or not – you can team it with jeans, skirts and even knot it over a summer dress. Holly’s gone for skinnies and Balenciaga gladiator sandals.
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6. Leaving the Celebrity Juice studio, April 2014

Layers are key when your body temperature changes as much as the UK weather. Seraphine does a great range of similar knits.
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7. Filming Celebrity Juice, March 2014

Pastels, slouchy knits and embellishment – three key Spring looks in one ASOS Maternity jumper. That’s sadly sold out. Move over Kate M – introducing The Holly Effect.
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8. Presenting Dancing on Ice, March 2011

Holly achieves sultry glamour during her second pregnancy with this stunning red dress with diamante detail and bump-flattering cut.
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9. Presenting This Morning, March 2011

Team a two-tone maternity dress with pumps or heels for a smart day look. Add extra sophistication with Phillip Schofield all in black – ooer!
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10. Mamas and Papas 30th Birthday Party, March 2011

We LOVE this Mad Men inspired coat with tie waist. Opaque tights and green velvet brogues create a chic evening look that’s comfortable enough to last the whole evening.
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11. National Television Awards, January 2011

Holly’s all about showing off her bump and silhouette with belts and waist bands – and this Suzanne Neville gown is a real stunner.
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12. Presenting Dancing on Ice, January 2011

This Grecian dress again highlights Holly’s bust, and is the definition of summer evening glam.
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13. The Sun Military awards, December 2010

A favourite colour of Holly’s throughout her pregnancies (remember her most recent Isabella Oliver number?). Classy, simple, beautiful.
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14. Claridges, March 2009

Back to the start for her first pregnancy! Working the perfect day look, Holly looked like the epitome of the (pregnant) girl next door in her own maternity range for Littlewoods. The puff-sleeved blouse breezes over her bump, while the black skinny jeans and heel combo elongate her legs. We love!
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15. The Brit Awards, Feb 2009

Snapped here pulling off a midi-length dress from her own Littlewoods collection, Holly looks glam and glowing. Plus, we love the contrast of the statement gold bird necklace against the dark blue shade of the dress.
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