Close Close
Mother and Baby

Do You Dress Your Baby Better Than Yourself?

With celebrity babies like North West and Harper Beckham toddling around in designer gear (and gracing the pages of Vogue), it’s no wonder that mums feel they need to invest more in their baby’s wardrobe

All mums love dressing up their kids and making sure they look adorable – so much so that seven in 10 mums admit their baby is better dressed then they are, a new survey has revealed.


A study of 500 new mums with children aged three and under, conducted by Persil Non-Bio and Comfort Pure, has uncovered just what new mums like spending their money on – and it isn’t themselves.

Almost three quarters of new mums admitted to thinking their baby should have a better selection of clothes than them. In fact, new mums spend half as much on their own wardrobe once they have a baby, splashing out only £29 a month after giving birth.


And one in three new mums said that their parenting duties leaves them with more important things to do than looking in the mirror. Those polled admitted to spending 64 per cent less time getting reading in the morning once they became a mum and only four to five minutes getting ready.

And 87 per cent said that high heels, statement jewellery and embellished tops aren’t needed any more. Yet 76 per cent claim to be bored of continuously wearing the same outfit.


But the new mums polled seem to lack inspiration with what to wear – as one in four admitted to having no suitable clothes for breastfeeding and 41 per cent didn’t want to wear anything tight.

The results of the study compelled the researchers to ask celebrity stylist and new mum Grace Woodward to put together a post-pregnancy style guide for new mums, titled Pram Glam. You can read it here.

‘Having had my little boy six months ago, I have struggled with the overhaul my wardrobe needed to help me look and feel great,’ says Grace. ‘I've compiled these style tips as I want mums to give themselves some attention too, so that they can celebrate their bodies and this new chapter in their live.  

'After all, there's nothing more beautiful than self-confidence and the joy that comes from being a new mum.'

Do you feel like your style has suffered since becoming a mum? Let us know in the comments box below.

Related content:


No comments have been made yet.

Chinese Gender predictor
Chinese Gender Predictor

Is it a boy or a girl? Tell our tool the month you concieved and how old you are and find out! 

Nappy rash is painful for parents as well as for your baby
Nappy rash is painful for parents as well as for your baby

Read Dr Pixie's guide to learn how to deal with nappy rash

The Magic Sleepsuit
The secret to a quiet night’s sleep – The Magic Sleepsuit

If you’re little one is struggling to settle now they’ve outgrown the swaddling stage, this could be the answer to your sleep-deprived prayers!

Celebrating parenting's small wins
Celebrating parenting's small wins

As mums, we're constantly told to enjoy every moment; in reality, parenting can sometimes be challenging. That's where small wins come in...

Subscribe to Mother&Baby

Be the best mum you can be and let Mother & Baby guide you along the way. Each issue is jam packed with REAL advice from mums just like you. Subscribe today & get a free welcome gift!

Ovulation Calculator
Ovulation calculator
Trying for a baby? Work out when you're most fertile to increase your chances of getting pregnant with our easy-to-use ovulation calculator.
Pregnant woman
Due Date Calculator

When is your baby due? If you’re having trouble remembering dates and counting up the days on your fingers and toes, don’t worry – use our due date calculator.

Get M&B in your inbox!

Sign up to Mother&Baby today and get news and advice about your body and your baby straight to your inbox every week. 

Lemonade Money
It’s time to make sure your loved ones are protected

Every parent knows the importance of planning ahead; from the new school shoes, to your little one’s education, you want to fill their future with hopes and dreams. Yet are you one of the 80% of adults here in the UK that has no life cover?