The talent show's new trailer nods to the famous judges parenting duties - including Mr Cowell!
Now that Simon Cowell is a father, all four judges of Britain's Got Talent are proud, not to mention busy, parents.
Amanda Holden is a mum to Hollie Rose, 2, and Lexi, 8, Alesha Dixon became a mother for the first time in October 2013 and David Walliam's wife Lara Stone gave birth to a baby boy last May.
The fact clearly hasn't gone unnoticed by the bods behind the scenes at BGT, as they decided to use the famous offspring in the new trailer for the new series, which returns to ITV next month.
Alesha's baby girl Azura makes her national TV debut, Amanda's toddler Hollie Rose gets in on the action - but what about Simon's new son Eric?
If he's anything like his dad, his natural tendency will be to take centre stage, but is it a little too soon for a first TV appearance?
We're not telling - you'll have to watch the video to find out - but what we will say is that you may be surprised by the identity of Eric's nanny!
Take a look and let us know what you think of the new trailer in our comment section below.