We’ve all noticed the effect Kate Middleton has on fashion sales, but now it seems the Duchess of Cambridge’s knack has been passed onto her son, the eight-month-old baby Prince George.
George’s stylish kangaroo backpack, which Prince William was spotted carrying as the Royal family touched down in Sydney earlier this morning, has already sold out on the Australian Koala Foundation website – just hours after eagle-eyed buyers first saw it.
The cuddly bag features a velour kangaroo holding a little joey in her pouch, with straps at the back to be worn over the shoulders.
It is the perfect size for a couple of nappies, some snacks and a bottle of milk – if indeed Kate has stopped breastfeeding him now that he is old enough to eat solids.
George appeared to be happy and content as he was carried in his mother’s arms off the aircraft when they arrived for the Australian leg of their Royal tour.
It could be because the Cambridges are attempting to bring George up without resorting to dummies to keep him quiet.
According to The Mirror, staff at Kensington Palace have been told not to give the baby a dummy if he cries because they want him to be a ‘calm and quiet’ boy without relying on a pacifier.
Meanwhile, just last week baby essentials retailer My1stYears.com noted a huge boost in sales after Prince George was snapped in his second official portrait wearing an adorable pale blue jumper with his name emblazoned across the front.
Are you tempted by a kangaroo rucksack ever since seeing Prince George’s? Or does it smack of jumping on the bandwagon? Let us know in the comments below.