Close Close
Mother and Baby

Pregnant smokers more likely to quit if given shopping vouchers

Would you be more likely to quit smoking if you were offered a financial reward?

A recent study published by the British Medical Journal concluded that offering pregnant smokers up to £400 in shopping vouchers could be a successful way to get them to quit smoking. 

Such a financial reward was “potentially cost-effective” compared with an estimated annual cost to the NHS of £64m for treating smoking-related problems in mothers. 

The study compared those pregnant smokers who were offered the vouchers with a group encouraged to accept NHS advice about quitting. The results showed that 23% of the group offered vouchers stopped smoking, compared to just 9% of the group offered just advice. 

There are ethical questions over offering financial rewards for behavioural changes. However, the study says: “Financial incentives can contribute to household income in advance of the arrival of a baby in low-income households.” 

What are your thoughts? Leave a comment below, or get in touch on Facebook and Twitter


Related content:


No comments have been made yet.

Subscribe to Mother&Baby!

Be the best mum you can be and let Mother & Baby guide you along the way. Each issue is jam packed with REAL advice from mums just like you. Subscribe today & get a free welcome gift!

Win £1,000 of Carpetright vouchers
Win £1,000-worth of Carpetright vouchers!

Create a fantasy world on your floor with your baby for your chance to win £1,000-worth of Carpetright vouchers!

Win an Abeille cellular blanket from Hippychick
Win an Abeille cellular blanket from Hippychick

Abeille Cellular Blankets, available fromHippychick, are delectably soft, made from 100% cotton and now available in six super-stylish colours. Click for your chance to win!

Win a year’s supply of Blueiron liquid iron supplement
Win a year’s supply of Blueiron liquid iron supplement

Blueiron is Scandinavia’s fastest-growing liquid iron supplement and has already helped thousands of women low in iron during pregnancy, breastfeeding and those with intense fitness regimes. Click for your chance to win!

Win a bumper box of Kiddylicious Super Snacks
Win a bumper box of Kiddylicious Super Snacks

Made from quinoa, lentils and chickpeas, and packed with vegetable protein, Kiddylicious Super Snacks help to keep your little ones whizzing about. Click for your chance to win!

Ovulation Calculator
Ovulation calculator

Trying for a baby? Work out when you're most fertile to increase your chances of getting pregnant with our easy-to-use ovulation calculator.

Pregnant woman
Due Date Calculator

When is your baby due? If you’re having trouble remembering dates and counting up the days on your fingers and toes, don’t worry – use our due date calculator.

Get M&B in your inbox!

Sign up to Mother&Baby today and get news and advice about your body and your baby straight to your inbox every week.