Silently moving around the house, hiding in different places, keeping a watchful eye on naughty and nice children... The Elf on the Shelf has become a true Christmas tradition in America and has finally made it across to the UK.
Until now, the Elf on the Shelf book hasn't been published in the UK, but has now been launched, so British children can partake in this family tradition.
The little stuffed elf toy is accompanied by a book telling of his important role, making a note of children's behaviour and reporting back to Father Christmas each night.
Instagram and Pinterest are filled with photos through the festive period of how parents have brought the story to life with the little elf posing throughout the house.
Co-author Carol Aebersold said: "Unwittingly, the tradition provided an added benefit: it helped the children to better control themselves. All it took was a gentle reminder that the "scout elf is watching", for errant behaviour to be modified."
Will you be getting an Elf on the Shelf this year? Share your #elfontheshelf photos with us on Instagram.
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