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Introducing Childs Farm’s new baby range

Section: Shopping Ideas
Introducing Childs Farm’s new baby range

Childs Farm, the UK's fastest growing children's toiletries brand, presents its new baby range.

Using natural ‘free-from’ ingredients and essential oils, the range of mild, kind and delicious-smelling products is designed to care for the delicate skin of newborns and babies, available to buy at Boots and from their website.

As a mother herself, Childs Farm founder Joanna Jensen, takes the word of other parents very seriously. So, when developing a new baby range, she asked mums, dads and caregivers which product they wanted, what fragrances they liked, which layout most appealed to them - they even chose the duck on the label! 

The result is a baby range designed by a mum, based on the feedback of other mums, for every mum.

The Childs Farm baby range contains everything you need to keep your baby’s skin clean, hydrated and protected: baby bedtime bubbles, unfragranced baby wash, baby oil and nappy cream. 

The new baby range and Childs Farm toddler collection is available with 20% off with the code M&B16 at

All Childs Farm products undergo clinical tests and controlled user trials.

These certify that products are dermatologically tested and paediatrician approved as suitable for newborns and upwards - even those with sensitive and eczema-prone skin.

In the most recent user trial for the new baby range 100% of parents with newborns and 3-18 month old babies with medically diagnosed eczema said they would recommend the products to parents of babies that suffered from eczema or sensitive skin.

What do real mums say?

“My daughter is 4 months old and had very dry skin due to a milk allergy - nothing worked including prescribed cream. I used your moisturiser an edit worked within days!" says mum Gemma, UK.

“The wash is brilliant, it’s so hard to clean around her neck but this worked wonders while bring gentle, 10 our of 10 from us!” says mum Claire (with five-week-old baby), UK.

Childs Farm promise

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