Close Close
Mother and Baby

Holly Willoughby And Alesha Dixon Support Stillbirth Campaign

The celebrity mums have joined forces with charity Count the Kicks to try and raise awareness of stillbirths in the UK

Holly Willoughby and Alesha Dixon are helping to spread the word about stillbirths and aiming to reduce the chances of them happening. The celebs have teamed up with charity Count the Kicks to educate pregnant women in the warning signs they can look out for.


Holly became aware of the charity when it’s founder, Sophia Wyatt appeared on ITV’s Surprise Surprise, which she presents. ‘I was in bits,’ says Holly, who was pregnant at the time. ‘Not crying was my biggest challenge because being pregnant my emotions were all over the place.’


Since having given birth to her third child, Chester, last month, Holly says that the campaign really hits home.

Alesha, who’s mum to a one-year-old daughter Azura Sienna, says, ‘I’m a mum myself so can really empathise with women who go through the tragedy of stillbirth must feel. Only around 10 per cent of stillbirths are caused by a fatal congenital abnormality, meaning there is a potential to save up to 90 per cent of stillborn babies.’

Watch the campaign’s video, featuring Alesha, below…

Losing a baby after 24 weeks is medically described as stillbirth. Although it is relatively rare, one in 200 pregnancies end this way, and 17 babies are stillborn every day in the UK. If you’ve suffered a stillbirth, have a read of our coping methods to help you. 


Do you think there needs to be more awareness for stillbirths? Let us know in the comments box below.

Related content:


No comments have been made yet.

Chinese Gender predictor
Chinese Gender Predictor

Is it a boy or a girl? Tell our tool the month you concieved and how old you are and find out! 

Nappy rash is painful for parents as well as for your baby
Nappy rash is painful for parents as well as for your baby

Read Dr Pixie's guide to learn how to deal with nappy rash

The Magic Sleepsuit
The secret to a quiet night’s sleep – The Magic Sleepsuit

If you’re little one is struggling to settle now they’ve outgrown the swaddling stage, this could be the answer to your sleep-deprived prayers!

Celebrating parenting's small wins
Celebrating parenting's small wins

As mums, we're constantly told to enjoy every moment; in reality, parenting can sometimes be challenging. That's where small wins come in...

Subscribe to Mother&Baby

Be the best mum you can be and let Mother & Baby guide you along the way. Each issue is jam packed with REAL advice from mums just like you. Subscribe today & get a free welcome gift!

Ovulation Calculator
Ovulation calculator
Trying for a baby? Work out when you're most fertile to increase your chances of getting pregnant with our easy-to-use ovulation calculator.
Pregnant woman
Due Date Calculator

When is your baby due? If you’re having trouble remembering dates and counting up the days on your fingers and toes, don’t worry – use our due date calculator.

Get M&B in your inbox!

Sign up to Mother&Baby today and get news and advice about your body and your baby straight to your inbox every week. 

Lemonade Money
It’s time to make sure your loved ones are protected

Every parent knows the importance of planning ahead; from the new school shoes, to your little one’s education, you want to fill their future with hopes and dreams. Yet are you one of the 80% of adults here in the UK that has no life cover?