Demi Moore led the way on the cover of Vanity Fair back in 1991 and now they're all at it.
Singer Ciara, fresh from celebrating her baby shower with star pals including Kim Kardashian, has appeared in a photo shoot for W Magazine with her baby bump proudly displayed in every shot.
One of the photos pays homage to Demi as Ciara's curves are left bare, but the rest of the pics show her pregnancy figure covered up in fabulous designer togs.
Ciara announced her pregnancy in January on American TV show The View and the little one will be the first child for her and rapper fiance, Future.
Speaking to W, she admitted: 'Pregnancy has been a great fashion challenge because you can’t wear things that you used to wear but you still want to feel like who you are. I have to pay some credit to my fiancé’s closet, because I have worn probably all of his clothes.'
The famous couple revealed they're set to welcome a boy at their baby shower, which was decorated using different shades of blue and 'It's a boy!' bunting.
Do you celebrate your bump loudly and proudly in public, or do you prefer to keep it covered up? Tell us in the comment section below.