Vision Express has launched the ‘My first eye test’ video to drive home the importance of eye health in developing years, to encourage parents to get their little ones' eyes tested.
The two-minute film features Jasmine Lewis, four and a quarter, with her mum Claire. The pair from Derbyshire visit their local Vision Express store and are seen by optometrist Stephen Ruck.
Jasmine undertakes a series of child-friendly tests, including the ‘pirate test’ which assesses how both eyes work together using a polar bear prop and a colour vision test. Vision Express hopes the video will show youngsters and their parents that a trip to the optician can be a fun experience, with all its staff expertly trained in handling children.
Did you know that eye tests are no longer mandatory in schools? But children under 16 are entitled to a free eye test and a contribution towards glasses on the NHS. One in five children have an undetected eye problem, so getting your children's eyes tested is important from a young age.
Omar Hassan, head of professional services at Vision Express explains: “Less than a quarter of 0-15 year olds in England are having their free NHS sight tests. Many parents still believe their children’s eyes are being tested in school but that is no longer the case, so we’re urging them to book an appointment with their local optician.”