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Pampers and UNICEF reach half-way milestone of the global elimination of Maternal and Newborn Tetanus

Pampers and UNICEF reach half-way milestone of the global elimination of Maternal and Newborn Tetanus

For 11 years, babies around the world have helped the Pampers-UNICEF partnership to eliminate Maternal and Newborn Tetanus in 19 countries.

Pampers donates one vaccine against tetanus for every pack of Pampers sold through their ‘1 Pack = 1 Vaccine’ campaign

The campaign has helped UNICEF to eliminate Maternal & Newborn Tetanus (MNT) in 19 countries.

With 19 countries left, Pampers and UNICEF are now halfway towards achieving the goal of eliminating MNT from the world.

Maternal and newborn tetanus affects families in some of the poorest areas of the world.

It occurs when newborns are infected as a direct result of unhygienic birthing practices, such as cutting the umbilical cord with unsterile instruments.

Once newborn tetanus has been contracted there is no real cure. MNT still claims the lives of 49,000 newborns every year, which is equivalent to one baby’s life every 11 minutes.

Thanks to the support of families and their babies, since the Pampers-UNICEF ‘1 pack = 1 vaccine’ campaign began, an estimated 500,000 newborn babies have been saved and a vaccine has reached a mother and her baby every second.

Kimberley Walsh joins the campaign

Today, celebrity mum and former Girls Aloud singer Kimberley Walsh is launching the Pampers-UNICEF ‘Amazing Babies’ campaign.

Kimberley said: “I feel hugely honoured to be supporting the Pampers-UNICEF campaign in its 11th year.

“As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby.

“The reason I’m so passionate about this campaign is that mums and dads here in the UK can make a very real difference by doing nothing more than buying the Pampers that they need for their little ones. 

“500,000 babies lives have been already saved from maternal and newborn tetanus. It’s phenomenal and makes me feel very proud of what we can achieve together.

“While great progress has been made, there are still babies in 19 countries around the world at risk from maternal and newborn tetanus. That’s why I am kick-starting the campaign today and asking all families and their amazing babies to join us in our ambition to eliminate MNT everywhere.

“By simply buying packs of Pampers with the UNICEF logo or by engaging with campaign content online, UK parents can make a genuine difference and continue to support our wish to eliminate maternal and newborn tetanus everywhere.”

This year Indonesia and Niger join the list of countries where Pampers funding has helped to eliminate MNT.  However there are still 19 countries where the disease remains a threat. Through the continuation of their simple ‘1 pack = 1 life-saving vaccine’ campaign, Pampers’s funding is helping UNICEF eliminate MNT in all countries where it exists. This effort involves working with governments, and partnering with organizations working on the ground to expand access to this life saving vaccine.

How can you help?

The Pampers-UNICEF ‘1 pack = 1 life-saving vaccine’ campaign starts today and parents can show their support in a number of easy ways:

  • 1 pack = 1 life-saving vaccine:  For each purchase of a Pampers pack with the UNICEF logo
  • 1 share of your baby photo = 1 life-saving vaccine: For each share of photo of your baby shared, Pampers will donate the equivalent cost of one vaccine
  • UNICEF Pledge Donations: By becoming a monthly donor to UNICEF today you can join thousands of other parents who donate every month to improve the lives of these vulnerable children

To find out more, visit

Photo: Venni