Mother and Baby

Get Crafty! How Creative Play Can Help Your Child’s Development

Encourage your little one to get creative in their own way. And, yes, that means keeping your ‘helping hand’ away from the artwork

From a space rocket made out of a cereal box and an old egg carton to that less than flattering family crayon portrait (does your hair really look like that?), getting crafty isn’t just fun for your child, it’s a great way to develop her imagination and motor skills.

Which is maybe why us parents are so, erm, encouraging. New research from Cuticura reveals 50% of British mums have got behind their kids’ creative project so much, they’ve resorted to everything from pulling all-nighters to bribery and even sabotaging the competition.

With Christmas, perhaps the craftiest season of them all on the horizon, perhaps it’s time to hone down your competitive edge and let your child get the most out of a creative session.

‘Create an art gallery in your child’s bedroom or in the kitchen,‘ says Lorraine Thomas, chief executive of The Parenting Coach Academy. ‘When they paint or make something put it on display. It’s a fabulous opportunity for them to see how much you value what they have done and being surrounded visually will help to increase their self-esteem.’

Other ways to encourage your little’s one natural creativity include:

  • Have fun and do more of the things that make you both laugh
  • Schedule creative play for when you have time to spend with them
  • Learn to take mess in your stride.  A messy home is a fun, family home.
  • Let your child experiment, to take artistic risks to find out what works – and what doesn’t
  • Aim for connection, not perfection

Cuticura is working with actress and mum-of-three Sally Phillips and The Prince’s Foundation for Children and the Arts as part of their Crafty Confessions campaign, which has launched on For every crafty confession shared, Cuticura will donate £1 to The Prince’s Foundation for Children and the Arts.

‘Making something out of nothing brings a great sense of achievement for everyone,’ says Sally. ‘It is an outlet for creativity and self-expression, which brings with it the Holy Grail of a weekend afternoon – CALM!  There’s been lots of research too that shows making things, (aside from destroying things, surely the most satisfying activity for kids) helps with all areas of learning.’

Exploration and play are important for a child’s development, but are some of the easiest ways for children to pick up harmful bacteria. Make sure little hands are protected at home with three hours’ anti bacterial protection from Cuticura’s Hand Wash and on the go with eight hours’ anti bacterial and anti viral protection from Cuticura’s Hand Serum.


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