It seems incredible that in 2014, mums are still being told they cannot breastfeed their tiny babies in public – despite there being specific legislation to protect them against this kind of discrimination.
Yet 25-year-old Wioletta Komar found herself on the receiving end of a request to stop breastfeeding her three-month-old son Daniel while she was shopping in Sports Direct.
A shop assistant in the Nottingham store apparently told her breastfeeding mums were ‘not welcome’ due to company policy – even though the Equality Act 2010 states services and public functions must not treat a woman unfavourably just because she is breastfeeding.
‘I can't understand why I need to feel like a criminal when I just want to feed my baby son’
The employee then allegedly told Wioletta to go to a McDonald’s down the road to use its parent and baby room, leaving the new mum and some sympathetic customers to push her buggy out of the shop.
But Ms Komar was not about to take this lying down, and instead inspired a breastfeeding flash mob to descend upon the store to show solidarity with other mums who might have been put off feeding in public because of critical attitudes.
Flash mob organiser Leah Gibson told the Mail Online, ‘We’re here today to stand up for breastfeeding women and their right to feed their children in public without being asked to leave places.
'The turnout has been fantastic, probably more than I expected. It’s been really peaceful and calm, which is exactly what we wanted,’ she added.
'We just wanted to show everyone that we can feed in peace, without showing everyone our boobs.’
Speaking at the time of the incident, Wioletta said the advice from doctors and midwives about ‘breast is best’ should be translated across society to ensure this sort of thing doesn’t happen.
'I can't understand why a baby has to be punished for being hungry and why I need to feel like a criminal when I just want to feed my baby son,’ she added.
What do you think of breastfeeding in public – have you ever had any strange reactions, or have all your experiences been wholly positive?