Today marks the launch of Pampers latest nappy – this time aimed at the tiniest little fighters who weigh more than 1.8lb. The Pampers Preemie Protection Size P3 is a whole three sizes smaller than a regular newborn nappy, designed specifically to meet the needs of premature babies.
Approximately 1 in 11 babies (60,000) are born prematurely in the UK each year.
Approximately 1 in 11 babies (60,000) are born prematurely in the UK each year, and due to vital advances in medical science, survival rates of premature babies are on the rise. Pampers are donating three million of its smallest nappies to UK hospitals, giving every premature baby born access to free nappies.
Working in partnership with Bliss, a UK charity for babies born premature or sick, to get the nappies to the babies who need them most. Caroline Davey, CEO of the charity said: ‘We were thrilled to hear about the new range of Pampers nappies for premature babies, which will make a real difference to the lives of babies and those that care for them.
“Caring for such a small and fragile baby can be daunting, but Bliss knows that getting families more actively involved in caring for their premature baby aids development, creates valuable bonding time and helps babies get better faster.”
Ian Morley, Commercial Director at P&G adds: ‘It look us three years and over 10,000 hours of research to develop the new P3 nappy, which is designed to provide comfort and protection for the smallest babies. As a parent of two preemies myself, I am extremely proud that we have created a nappy which meets the very unique needs of premature babies and those that care for them.’
Pampers have also released a short film in solidarity for parents of premature babies, and to raise awareness of the daily struggle of these little fighters. To help spread awareness, join the #powerofbabies campaign and share a photo of your little one with a raised fist on social media. For every photo shared with the hashtag, Pampers will donate £1 to Bliss.