Mother and Baby

Pampers pledges to make life #BetterForBaby

Pampers has released a short film showing how every day babies bring out the best in us, saying there’s nothing we wouldn’t do to make life #BetterForBaby. 

This Christmas, Pampers wants to help spread the cheer by pledging to help make life #BetterForBaby in local communities.

The well-loved brand is offering five £1,000 grants, to help UK consumers make life #BetterForBaby in their local areas.

The campaign has already seen support from McBusted star Tom Fletcher’s wife Giovanna, who was given a £1,000 bursary, which she is donating to her local nursery to build a playground for the children to run around and play in as they currently don’t have one. Watch Giovanna’s vlog here

Maybe you want to improve some much-needed changing facilities, supply nappies and blankets to a local shelter, or update playtime equipment for a community nursery… anything goes! You can apply for one of the 5 bursaries simply by watching and sharing the film, and telling Pampers how you pledge to make life #BetterForBaby in your community.

Visit or search #BetterForBaby @Pampers_UK for more information.

Dr. Ellie Cannon, GP and Pampers’ Love Sleep and Play Panel member explains: ‘We all make changes – both big and small - to ensure our children’s lives are as happy and full of love as possible, and #BetterForBaby is all about spreading that love. The festive season is a time during which we should pause to consider how much warmth children bring to all of our lives. That said, it’s such a busy time that it’s easy to lose perspective amidst the endless hosting duties, so I’ve developed four simple tips to help ensure your holidays are #BetterForBaby and you!’

Dr. Ellie’s Top Tips for a #BetterForBaby Christmas:

  • Even if it’s their first, Christmas needn’t be complicated or expensive for babies; all they want is to spend time close to you, and enjoy scrunching wrapping paper, so take the pressure off and enjoy time bonding!
  • Everyone will enjoy Christmas a whole lot more if your baby sticks to their usual pattern, so don’t undo all your good work establishing a schedule during the holidays! Make sure your little one’s sleeping as normal, and read their signals as you would any other day.
  • If you do have to travel and stay with family for Christmas,  plan all the things you need to bring with you in advance; there’s nothing worse than being caught without a baby essential! Try new Pampers Baby-Dry Pants for dryness and convenience. They provide up to 12 hours of dryness thanks to Micro Pearls which absorb up to 30 times their weight and lock wetness away. Plus they’re easy to change – perfect for when you’re away from home without your usual changing facilities.
  • Don’t be afraid to ask for help – Christmas is a busy time, especially if you’re looking after a baby. Divide and conquer your list of presents, house admin and hosting responsibilities with your partner, and see if any guests can give you a hand in the kitchen.
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