Dressing your baby or toddler is one of the joys of being a mum, but it can also be a challenge. Mums with boys tend to think the shops are full of gorgeous clothes for girls, while mums of girls tend to think the shops are full of…pink. But what if you don’t want to dress your toddler exclusively in pink? Or you don’t want your little boy decked out in dinosaurs all day?
Increasingly, parents and boutiques are getting on board with unisex, or gender-neutral dressing. The way we dress our children affects how others perceive them, mainly before they can speak or have established their personality.
Nicola Eyre, mother and owner of cissywears.com says, ‘I removed the ‘boys’ and ‘girls’ sections from my website over two years ago. We just have ‘baby’ and ‘kids’. The brands I work with have developed a culture that’s pushing boundaries and dismantling gender stereotypes, so kids don’t feel limited by what they wear or have to absorb messages about how they’re expected to behave.’
Brands are now embracing super-bold brights, cool prints, leopard and statement pieces for either sex that forward thinking parents are getting excited about. Next, Mothercare, Gap, H&M and Uniqlo are leading the way on the high street with fun designs that kids will love, whatever their gender.