Mother and Baby

John Lewis is removing all gender labels from its kids' clothing

Section: Kids' Fashion
John Lewis

In a bold move, John Lewis is removing all forms of gender labelling on its children’s clothing.

In an attempt to avoid gender stereotypes, the high street retailer is no longer using ‘girls’ or ‘boys’ labelling, but will be grouping all clothes together in a ‘girls and boys section’. The gender-neutral line will feature dinosaur dresses and spaceship tops.

Caroline Bettis, the head of childrenswear at John Lewis explained: ‘We do not want to reinforce gender stereotypes within our John Lewis collections and instead want to provide greater choice and variety to our customers, so that the parent or child can choose what they would like to wear.’

Whilst many are praising the move away from stereotyped clothing in this unisex line, not everyone is happy about the decision, claiming that it is political correctness gone mad and arguing that it will make it harder to find the right sized clothing in stores.

What do you think? Let us know in the comments below.

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