There is nothing cuter than seeing your little one rocking the latest kidswear trends, even if their wardrobe gets more love than ours...
It's not just outlandish fancy dress nowadays (Elsa, who?) but children's fashion is evolving and becoming a big deal. We enlisted the help from Amy Walker, Design Manager at the Gro Company, to talk through all the trends and prints that will be big news in 2019/10.
Here are the four kidswear trends to watch out for...
How does trend forecasting work in the world of baby products?
Globetrotting is key to finding inspiration from different cultures. Amy explains, 'I am very lucky to be in a position where I get to travel, so we attend trade shows when possible and we also use Global Trend Forecasting agencies to help us narrow down the trends fit for our collection"
"One of my great loves is interiors. People are increasingly spending more time at home creating their sanctuaries, a hideaway from their busy lives. All of our products are for the home and the nursery, so exploring this trend and movement is a really important part of my work. Our customer wants the softest, safest product for their baby and that’s what we strive to give them."
Meet the expert: Amy Walker, Design Manager at The Gro Company, is passionate about design trends and would love to share insight on how she plays a key role in the development of Gro’s award-winning baby products. With over 10 years’ experience, Amy has previously worked with influential brands such as Reebok and Weird Fish, and is helping to move the leading baby brand’s vision forward.
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