Mother and Baby

We tried the baby brand co-founded by Emma Bunton (and we wish we had sooner)

Section: Kids' Fashion

Kit & Kin is a baby brand co-founded by Spice Girl Emma Bunton and has become known for its adorable bunny ear knitted hats and cute animal prints on its nappies, as seen on many on Instagram! 

The brand’s nappies are their flagship product. They are a bit more expensive, (£8 for 34 size 4 nappies, £7.50 a pack if subscribing to receive 4 packs) but they are reassuringly biodegradable, hypoallergenic and sustainably produced.

The brand also promises to purchase one acre of tropical rainforest though World Land Trust for every 10 subscriptions purchased, an environmental bonus.

We used them over the course of two weeks and didn’t have a single leak, and also used them overnight for 8 hours plus. For comparison, Pampers Premiums are about £9 for 41 size 4 nappies. Each size features a different animal printed on the bum (fox and a tiger), great for crawling baby bum shots!

The bubble bath (£7.99) and lotion (£9.99) do the job, and are especially formulated for sensitive skin, so worth a try if your little one suffers from skin irritations, but honestly are quite pricey.

What did stand out among its toiletries was its magic salve (£8). Made from 100% natural oils and botanical extracts, I used it on several minor rashes and scratches at night and they all but disappeared by the morning. It’s also a treatment for sore and inflamed skin, nappy rash and dry spots. You also only need to use a tiny amount, making it much better value than other toiletries in the range.

The wipes (£2.50 for 60) are hypoallergenic wipes, made without any chlorine or harsh chemicals and are 100% biodegradable, so are a sound ethical choice and great for sensitive skin.

Kit & Kin also has a range of organic babywear.

As someone who hates poppers, Kit and Kin’s zipped onesie (£21.99) comes as welcome relief. The single zip is so much more convenient when dressing a wriggly baby and so much easier than a million poppers.

I’m in the process of converting entirely to zipped onesies. I wish I had had the foresight to do so sooner!

The cotton is soft and stretchy with a cute pattern and the feet and hands fold over to protect hands or feet when required. A brilliant buy, and worth the price tag. It’s also 100% organic (with a promise this will mean the clothes will last longer) and are sustainably made.

Even better, every one purchased helps to fund community projects in Guatemala through its Giving Back programme.

Now read:

From mum to mogul: celebrity mums who’ve launched their own kids’ brands

11 sustainable children's clothing brands you need to know about

  • Author: Lauren Eads Lauren Eads
  • Job Title: Contributing writer

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