Mother and Baby

New childrenswear brand Shmuncki launches with Liberty prints

Section: Kids' Fashion

London-based brand promises traditional British childrenswear - and delivers with its first range featuring Liberty designs

New childrenswear brand Shmuncki has launched, and its first designs feature beautiful Liberty prints, which we love in the M&B office. 

The range includes long-sleeve vests, jackets, and all-in-one romper suits for little ones up to 18 months old. They are made from soft jersey cotton, trimmed with Liberty fabrics, in pale green and pinks. 

Founder of shmuncki, Helen Walters, said: “As a mother myself, I noticed a gap in the market when searching for old-fashion styles for my two boys and decided to create a brand that incorporated heritage designs, teamed with modern trends and the colours of the season. I am thrilled to be using Liberty Art Fabrics in our first limited edition collection. For me Liberty truly represents British Design and quality at its best.”

Shmuncki has also launched its Harbour collection (below), which includes romper suits, hats, T-shirts, bibs, and reversible blankets, all featuring blue anchors, sail boats, ship wheels and masts. 

Prices: Liberty designs: Betsy long-sleeved vest £18.50, Betsy all-in-one £22.50, Betsy jacket £24.50; Harbour range from £7.50 - £37. Available from

The Shmuncki Harbour range
  • Author: Sophie Knight Sophie Knight
  • Job Title: Contributing Editor

Sophie is a journalist and mum of one, and previously edited before moving on to write about family cars for - now Sophie is Commercial Content Editor for M&B, Closer, Heat, Empire, Yours, Garden News, and 

She is passionate about raising awareness around postnatal depression and is a Mental Health First Aider.

Sophie studied History at the University of Sheffield and has been in journalism for 16 years. 

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