Mother and Baby

Revealed! Increase In Parents Dressing Their Babies And Toddlers In Gender-Neutral Clothes

Section: Kids' Fashion

Gone are the days where girls wear pink and boys wear blue as research shows that more and more parents are dressing their kids in unisex clothes - taking fashion inspiration from the likes of North West who, according to mum Kim Kardashian, likes neutral clothes and colours

A survey of 843 parents with children aged 0-3 years has revealed that 82 per cent of parents admit they like blue clothes on girls.

The study, conducted by baby subscription box service Box Upon a Time, also found that 47 per cent like pink clothing on boys – proving that parents are no longer dressing their child in traditional boy/girl colours.


North West is one such example, who mum Kim Kardashian says, ‘isn’t that girly’. The famous tot is often spotted wearing androgynous ensembles including leather trousers and Kanye’s tour T-shirts.

‘I like a neutral palette for her and with Kanye the same,’ says Kim. ‘I’m not big on loud or over the top colours.’ The reality star adds that she loves it when North wears gender-neutral colours.


‘We have found a huge trend in parents moving away from simply dressing their children in gender specific colours,’ says Nicolas de Rosen from Box Upon A Time. ‘Parents are looking for more variety when it comes to their children's wardrobes and want clothes that will express their own personal taste and style.’

‘With so much choice now available to parents they no longer feel they have to dress their children in stereotypical pink and blue.’

Nicholas adds that gender-neutral colours, such as white, red, yellow and grey, are all very popular at the moment. ‘In fact, we have found that when parents were given a choice of 12 colours, pink comes up as one of the least popular, only followed by brown.


‘The most popular colour is white, with 95 per cent of parents selecting this as one of the their favourite colours of choice.’

What colours do you like dressing your tot in? Let us know in the comments box below.

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