Mother and Baby

11 Sustainable Children’s Clothing Brands You Need To Know About

Section: Kids' Fashion

If you're looking for sustainable baby clothes that will stand the test of time, we've rounded up five of our favourites here. From raincoats made out of plastic bottles to cosy merino wool and 100% organic cotton garments, here are our top choices:

Muddy Puddles


Muddy Puddles is a brand that believes children should reap the benefits of the outdoors and roam free in the open air, all the while wearing comfortable, practical and stylish clothing. The label’s new venture sees the launch of the EcoSplash Collection, which is a line of raincoats made from plastic bottles. A genius idea! Founder, Natasha Ascott, is very conscious that we should all be doing more to protect the planet so that our little ones can enjoy the outdoors as much as we did growing up. The raincoat range means less plastic bottles are thrown in land-fills, helping to protect the environment. You’ll sleep easier knowing that you are doing your bit, by sourcing clothing from such a trusted and ethical brand. Not only that, your tots will be lovely and snug in a completely waterproof fabric, lined with a soft, fleece lining for extra warmth. The raincoats come in so many colourful designs, all you have to do is choose!

The Bright Company

We absolutely love the gorgeous patterns at The Bright Company, a sleepwear specialist that makes unisex pyjamas for both adults and kids! The Bright Company puts comfort first, the clothing range is made from GOTS-certified organic cotton and meets Oeko-Tex standard 100 guidelines. What this means is you can rest assured your tot is nodding off in the softest and safest fabric you can find. The range is stylish and very stretchy, meaning littles ones are never constrained and can move around easily in these cosy garments. The company really care about ethical methods of production, so their factories are mostly family-run and within Europe, with safe working conditions and workers’ rights. 


Newbie is a Swedish clothing brand with stores in Richmond and Kingston, making beautiful clothes for children ages 0-8 years old. The style is timeless, with a modern twist, and more importantly – for a sustainable clothing range, it’s affordable. Newbie makes their beautiful pieces from 100% organic cotton, or recycled materials, and are leading the way as a brand that promotes children’s sustainable fashion, without the hefty price tag. From everyday wear to special occasions, Newbie has a broad collection you will delight in browsing through. All the unique patterns are drawn by hand and materials are soft and luxurious. 


SMALLS is a UK children’s clothing brand, who firmly believe in the power of merino wool. Two New Zealand born friends created the range, so that tots over here could be as cosy as can be, in this miraculously soft, warm material. According to SMALLS, the magic of merino wool lies in the fact that it keeps you warm when it’s cold, yet keeps you cool when it’s hot. They call it ‘Thermal genius’! Materials like cotton cause children to overheat easily, and big, knitted cardigans can be rough on sensitive skin. Both problems are solved when clothes are made from merino wool, as it is completely breathable, soft and comfortable. Founders say their kids didn’t want to wear anything else! Each garment is delicately designed and gender neutral. The best thing about this range is that you can machine wash the clothes all you want, they won’t shrink. 

Toby Tiger

Toby Tiger is another British brand, with a reputation for being ethical and organic. They don’t adhere to the rules of ‘fast fashion’, instead focusing on making lasting garments that are made from 80% GOTS-certified organic cotton. In the long-term, they are aiming for 100%. The Toby Tiger range is full of fabulous, bright prints, suitable for all seasons, as well as being soft on delicate skin. The brand is even certified by the Soil Association, meaning that the cotton your child is wearing can be traced back to the exact field it was grown in! The range is both environmentally conscious and enviably cute!


Frugi is a family business, founded by Lucy and Kurt back in 2004 in their home in Cornwall! It all started when the couple decided that they wanted to use cloth nappies with their first baby, as the impact on the environment was so beneficial. The problem was that no baby clothes on the market could fit over their baby's 'fluffy bum' in a cloth nappy, as the material is more bulky. So Lucy and Kurt started Frugi (which means 'fruits of the earth' in Latin) and soon branched out to make all sorts of clothing for babies, toddlers and even mums! Frugi's range is colourful and super fun, featuring cute characters and soft, snuggly material.

Designed to let children be children, we could not recommend this cornish company more. Their list of ethical credentials goes on and on: Firstly, Frugi insists on the leading social certification in their factories (SA8000), help fund an orphanage in India, support the Cornwall Wildlife Trust and donate to a different children’s charity every year through their Little Clothes BIG Change campaign. This year, it’s Kick’s Count. Most importantly for you - all the clothes are made of organic cotton. 

La queue du Chat

La queue du chat (which means The Cat's Tail in French!) is a lovely French company who make sustainable clothing for kids and babies - with a French flair for design. They use certified organic cotton with a fair trade production chain, and have a commitment to sustainability through the nurtured relationships they have developed with their producers in Umergam, Gujarat, a coastal town in India. In the factory, workers (all adults of course) are guaranteed a fair wage, equal pay and fair access to qualified jobs for both males and females, as well as medical insurance for their families. La queue du chat's clothing range is artisanally made, kind to sensitive skin, and full of beautifully fun designs such as this 'Supercat' baby onesie. 

Little Green Radicals

London based Little green Radicals was founded in by Nick 2005, with a passion for fair trade and a quirky sense of humour! The brand was one of the first in the UK to get Fairtrade certification for cotton and is determined to deliver excellent quality clothing and creative, humorous designs. Due to the sustainable aspect of their range, the clothes are softer and particularly good for babies with allergies or eczema. They will last a long time too, as the cotton has not been broken down by chemicals and so every garment washes well and is durable. 


Piccalilly is a British baby and kidswear brand that produces organic clothes from newborn up to 10 years. They have very high ethical standards and source all their organic cotton from a project called Chetna Organic, with a mission to improve the livelihood of smallholder farmers by making their farms more sustainable and profitable. The Chetna farmers own a 10% share in the factory themselves. All the designs are creative and little ones love wearing them, we loved these soft jersey, rocket dungarees, designed with active toddlers in mind. The clothes are not too expensive either, for a sustainable range, which is a plus!  

Tots Bots

Tots Bots was created in 2003 by a British couple, Magnus and Fiona, who wanted to develop eco-friendly, ultra-performing cloth nappies! In their own words, they love fabrics almost as much as they love babies, so the result is a range of bright, rainbow-coloured nappies that are comfortable, absorbent and great for the environment. The nappies are made from one of the most sustainable plants, bamboo, and bamboo fibre is slim fitting and silky soft. Cloth nappies can be a really good option to consider as they save you so much money on late-night shop-runs for disposable packs, and are much softer on sensitive baby skin. Also, using cloth nappies decreases your carbon footprint by up to 40%. We love the brand Tots Bots as it is clear they are passionate about what they do and have UK-based factories!

The Kindness Co-op

Created by two Brighton & Hove based mums, The Kindness Co-op, formerly known as The Wee Store, was re-branded in 2018 as the two mums realised their passion for becoming more socially responsible and sustainable. All of their material is sustainably sourced and locally screen-printed to reduce the brand’s carbon footprint.

At its core, The Kindness Co-op aims to promote kindness between people and towards the environment and it also donates to the charity, YoungMinds, with every product sold. YoungMinds is the UK’s leading charity championing the mental health and emotional wellbeing of children and young people. With adorable designs that are affordable and high quality, you can do your bit to help save the planet and spread kindness.

Now read:

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The best environmentally-friendly baby products on the market

Which sustainable brand do you love the most? Let us know on Facebook or Twitter!