Traditionally, certain children’s books were designed for girls and others for boys – but this is something that a number of book publishers are looking to change
Following a number of other publishers and retail brands, Ladybird – part of Penguin Random House – has announced plans to make all of its books gender-neutral in a bid to ensure that children aren’t aren't influenced by their sex when choosing a book to read.
The upcoming rebrand is set to take place following a petition delivered by supporters on behalf of the Let Books Be Books campaign, part of the Let Toys Be Toys initiative.
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Tessa Trabue from Let Toys Be Toys said: ‘Every child is different and has their own individual taste; it makes no sense to push boys and girls towards separate books. We believe that books are for everyone.
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‘Children should have the freedom to read about or colour in robots, fairies, pirates or flowers, without publishers telling them otherwise.’
Let Toys Be Toys has already succeeded in persuading thirteen retailers, including M&S and Debenhams, to remove ‘Boys’ and ‘Girls’ signs from toy stores and packaging, and is working with Inclusive Minds, Letterbox Library and For Books’ Sake to encourage the publishing industry also to drop these ‘limiting labels’.
A number of publishers have already taken note of the campaign, including Parragon Books and Ivy Press.
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