Mother and Baby

No more lost toys thanks to this Richmond tracker

Section: Toys & Education
No more lost toys thanks to this Richmond tracker

We all know the trauma when your child loses their favourite teddy bear. 

Richmond, the sausage company, has conducted a survey about lost toys and found the following stats: 

  • 30% of parents said their child has a favourite toy
  • 83% of parents had a favourite toy as a child
  • 32% of parent still have their favourite toy from their own childhood
  • 32% said their child will take the toy along on family day trips and holidays
  • 70% of parents felt their child’s favourite toy is ‘part of the family’
  • 30% would take the chance to ‘chip' their child's favourite toy with a tracking device

But now lost toys can be found thanks to Richmond’s toy tracking chip, a small device that you attach to your child’s favourite toy. Download an app, then you’ll be able to track down missing bears and dolls with ease. 

Professor Bruce Hood, a cognitive scientist, comments; "We know that children form a strong bond with their childhood toys, this is important, but loss can also cause extreme distress. The toy-tracking chip that Richmond has developed will minimise situations where a child might loose their toy and ultimately, lower the amount of anxiety from parents around losing a toy."

To find out more about the Richmond Sausages and Chip campaign and how you can win a chip visit

  • Author: Sophie Knight Sophie Knight
  • Job Title: Contributing Editor

Sophie is a journalist and mum of one, and previously edited before moving on to write about family cars for - now Sophie is Commercial Content Editor for M&B, Closer, Heat, Empire, Yours, Garden News, and 

She is passionate about raising awareness around postnatal depression and is a Mental Health First Aider.

Sophie studied History at the University of Sheffield and has been in journalism for 16 years. 

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