We all know the trauma when your child loses their favourite teddy bear.
Richmond, the sausage company, has conducted a survey about lost toys and found the following stats:
- 30% of parents said their child has a favourite toy
- 83% of parents had a favourite toy as a child
- 32% of parent still have their favourite toy from their own childhood
- 32% said their child will take the toy along on family day trips and holidays
- 70% of parents felt their child’s favourite toy is ‘part of the family’
- 30% would take the chance to ‘chip' their child's favourite toy with a tracking device
But now lost toys can be found thanks to Richmond’s toy tracking chip, a small device that you attach to your child’s favourite toy. Download an app, then you’ll be able to track down missing bears and dolls with ease.
Professor Bruce Hood, a cognitive scientist, comments; "We know that children form a strong bond with their childhood toys, this is important, but loss can also cause extreme distress. The toy-tracking chip that Richmond has developed will minimise situations where a child might loose their toy and ultimately, lower the amount of anxiety from parents around losing a toy."
To find out more about the Richmond Sausages and Chip campaign and how you can win a chip visit sausagesandchip.com