It's normal to feel ecstatic when your toddler clears their plate (it beats Weetabix smushed in mummy's hair, eh!), however experts have warned that too many babies and toddlers are consuming far too many calories.
In the first guidelines published in over 20 years, it's believed that UK babies and toddlers may be overfed by their parents.
The report issued by Public Health England (PHE) says that around three-quarters of children aged between 18 months and four years old are overweight due to overfeeding.
The data comes from the Infant Feeding Survey and the Diet and Nutrition Survey of Infants and Young Children carried out in 2010 and 2011.
Public Health England says more up-to-date statistics are needed and is recommending the Department of Health and Social Care considers this.
Overweight children are also more likely to become overweight adults, so the PSE are keen to put in guidelines to help protect infants from a future list of potential health problems.
Part of the next phase of the government's plan to tackle childhood obesity includes examining whether baby food is healthy enough and whether it contains too much sugar.
According to BBC News, the new infant feeding guidelines from the Scientific Advisory Committee on Nutrition (SACN) recommend:
Babies should be exclusively breastfed for around the first six months of life
Solid foods can be introduced at around six months
Cows' milk should not be given until 12 months
Avoid high sugar or high salt foods
Foods containing peanut and hens' eggs can be introduced at six months because delaying this might increase the risk of food allergy (but seek advice if there is a strong family history of food allergy)
Prof Mary Fewtrell, from the Royal College of Paediatrics and Child Health, said they noted the concerns raised and said the prevalence of overfeeding and overweight infants should be monitored and addressed.
Prof Louis Levy, head of nutrition science at PHE, said "exclusive breastfeeding until six months of age and not introducing solid foods until around this time" would help avoid infants becoming "too heavy".
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GALLERY: 20 celebrities reveal their rather unusual pregnancy cravings
One of the nations favourite television presenters, Holly Willoughby has spoken openly about her pregnancies several times but when speaking about her pregnancy cravings one thing is always clear, she loves a sweet treat. Speaking to Asda’s Good Living magazine she said:
“My sweet tooth was out of control. Harry was made of cupcakes and with Belle, it was worse. I’d just eat the buttercream, chuck the sponge and get another one!”
Fearne Cotton is now known for her ultra-healthy lifestyle and diet but when asked about her pregnancy cravings by Closer back in 2015, Fearne kept her answer short and sweet saying: ‘Lots of carbs. Plenty of bread!’
Former X-Factor star turned television presenter, Stacey Solomon, revealed that her pregnancy craving was pickles. Recalling her second pregnancy she said: “I drove to a McDonalds drive through and ordered a cup of pickles. Literally, I had a McDonalds cup filled just with pickles.”
Made In Chelsea’s very own yummy mummy, Binky Felstead welcomed her first child with co-star and boyfriend, Josh Patterson in June of last year. During her pregnancy she revealed she revealed all things ‘naughty’, the health conscious star told OK!: ‘Lot’s of carbs! I can’t get enough of pizza, burgers, fish and chips – anything naughty!’
The Saturdays singer and wife to JLS band member, Marvin Humes, is now a mum of two, but whilst pregnant with her second daughter she kept all her fans up to date through Instagram. She posted a picture of her lunch captioned: “Finished my voiceover, on way to a shoot. Stopped to grab lunch, the lady looked at me VERY strangely when I made my order.
Lots of jalepenos, capers, chilli and cheese in this salad. OH and three different dressings #cravings”
Another member of girl band, The Saturdays, Frankie Bridge now has two children with husband and footballer, Wayne Bridge. Whilst she has never spoken about pregnancy cravings specifically she did admit in during her first pregnancy she missed alcohol. Speaking to BANG Showbiz in 2013 she admitted: "I've never been a massive drinker, but now I am not allowed I am like, 'Oh, I kind of want one."
Television presenter and wife to Busted band member Matt Willis, Emma Willis admitted that during her pregnancy she only craved one thing, oranges, although she did say she ate a lot of sugar during her pregnancy. “The only food I crave is oranges, although I have to take folic acid supplements to balance out all the sugar I eat. Biscuits, chocolate, cakes and sugar are what I can’t get enough of.”
Towie star, Billie Faiers always looks stylish and this was no exception during her pregnancies. In a video posted on her snapchat during her second pregnancy, she revealed her craving at that point was Marks and Spencer Dutch shortcake biscuits. This didn’t appear to be her only craving as she also posted a photo online with the caption: “Can't get enough of these at the moment...#cravings #pickledonions.”
Younger sister to Billie Faiers and fellow Towie star, Sam Faiers told OK! magazine she gained ‘just under a stone’ during her pregnancy. She went onto explain: ‘I’ve not been strict with myself, I’ve just been eating healthy and mixing it up with the desserts I fancy.’
Kim Kardashian West
Reality star, business woman and mum of three, Kim Kardashian West, revealed to E! News that through-out her first two pregnancies all she wanted was cheese. “Mostly cheese, chili cheese fries, everything with cheese,”
Chrissy Teigen is a model with an appetite, regularly posting pictures of her latest culinary creation, she even has her own cookbook! With this in mind it comes with no surprise that she has some unique cravings, including burritos! “This burrito is so big I’m using it as a table for my fish taco,” Her husband, John Legend, also revealed she has a sweeter tooth when pregnant.
Actress and mother of two, Blake Lively, is a rather private woman but an insider told Cosmopolitan all about her weird pregnancy craving! The insider said she would send husband Ryan Reynolds "out in the middle of the night for organic hand-churned pumpkin-flavored ice cream and small-batch pickles."
Spice Girl, Emma Bunton, AKA Baby Spice, had the worst kind of craving, a craving for something you know you can’t have. When pregnant with her second child she tweeted "Got a craving for sushi and I can't have it!!!!!!!"
Another member of the Spice Girls, Victoria Beckham, had a very stereotypically British craving, an insider revealed: "Victoria's having a lot of tea and toast with lashings of marmalade. She can't get enough of the stuff."
Hollywood actress, Amy Adams, says she didn’t need a pregnancy test to tell her she was expecting. She revealed how her cravings clued her in to being pregnant when she saw a carton of almond milk in her fridge, which she’d never tasted, and drank the entire carton in 10 minutes.
Reality star, makeup mogul and youngest of the Kardashian/Jenner clan, Kylie Jenner kept her pregnancy a secret until a month and a half after giving birth to baby Stormi. After she announced her daughter’s birth she took to twitter to talk about her pregnancy tweeting “Eggos!!! I never liked them before I was pregnant & haven’t had one since I had her. so strange! Lol” She also replied to a fan calling her out on her In-and-Out trips, “Lmao and in n out!! Donuts too”
When morning sickness hits the last thing most people would want to do is eat but not actress Jennifer Connelly. Jennifer told David Letterman on The Late Show, that she dealt with the nausea she had with her third pregnancy by eating pretzels dipped in cream cheese!
Actress and super mum of six Angelina Jolie revealed that when pregnant with her twins she craved onion rings covered in mustard. She also revealed that go to cravings whilst in LA were In-and-Out burgers with a side of fries dipped in milkshake!
The oldest of the Kardashian/Jenner sisters and mum of three, Kourtney Kardashian, is known for her healthy approach to life. The star has a very specific diet but told E! News, "I develop a thing for Nilla Wafer cookies every time [I'm pregnant]. I have no idea why! I've also been into cheese and pickle sandwiches. Everyone thinks I'm gross when I order them."
Most people develop a sweeter tooth than usual when pregnant but not Pink. The singer and mother to daughter Willow told Access Hollywood she craved “Sour Patch Kids, or Sour Skittles, sour anything,"
Our panel of no-nonsense mums put popular baby products through (very!) vigorous testing, meaning you can spend money on the things that really work and have extra time to watch EastEnders with a cuppa tea!