Mother and Baby

‘Blinging Up Baby’— A Disturbing New Parenting Trend?

Do you like dressing up your children? The Channel 5 show Blinging Up Baby follows families across the country who take it to a whole new level.

In Essex, student and single mum Sophie May Dixon — appeared on ITV’s This Morning today — has been dressing her daughters, four year old Princess Bliss Tiana May and one year old Precious Bell Ruby Rosina, like ‘little Barbie babies’ since the day they were born.

She treats them to crystal-studded shoes, glitzy pink dresses and even spray tans.

‘My girls, I would say, are like little Barbie babies. If Barbie was real, they would be her children,’ she said.

However, all the ostentation has attracted criticism, both online and in the street.

‘There has been so much nastiness,’ she reveals.

‘People would, like, comment – nasty, malicious comments – and then, obviously, onto the social networking, it all went onto that. People have said, like, they want to put her into a blender... How can someone say that about a harmless little baby?’


The show also follows Marie Fullerton who has been making bespoke children's wear for 25 years – and it’s not just clothes that customers have asked to bling up, but potties, prams and even bath tubs.

‘Once you go into blinging, you cannot go back,’ says daughter Hayley. ‘I bling my phone cases, my make-up bag, everything…’


One of Marie's customers is 26-year-old beautician Sammy from Doncaster, who started buying frilly dresses and crystals for one-year-old Halle May before she was even born. ‘I think that every woman thinks of their daughter as a doll,’ she says.

Blinging Up Baby airs tonight on Channel 5 at 9pm as well as on catch-up at Demand 5.

What are your thoughts on the ‘Blinging Up Baby’ trend? Let us know below.

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