A handful of once popular baby names are now being shunned because of their 'negative' connotations in the modern world.
Yep, some pretty monikers have faced the mighty wrath of 2018 and have an even lower chance on appearing on this year's top baby names list than ever before.
Some are a result of viral memes, low-brow reality tv stars and even Amazon is to blame for the fall of some baby names.
Here are the 9 'unpopular' baby names young parents are now avoiding according to channelmums.com...
1) Alexa - Two thirds of young parents are deciding against the girl's name, because it's the same name as Amazon’s digital assistant.