According to research, global breastfeeding rates remain low with only 43 per cent of newborns initiating breastfeeding within one hour of birth. This is just one of the reasons why World Breastfeeding Week exists.
Here in the UK, we have some of the lowest breastfeeding rates in the world, with eight out of ten women stopping breastfeeding before they want to.
What is World Breastfeeding Week?
World Breastfeeding Week (also known as National Breastfeeding Week) is a global campaign that aims to raise awareness of breastfeeding and related themes as well as support individuals on their breastfeeding journeys. It is coordinated by the World Alliance for Breastfeeding Action (WABA), a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide.
When is World Breastfeeding Week?
WBW is officially celebrated on 1-7 August every year.
What is the theme this year?
This year, #WBW2022 will focus on education and support for new mums or mums who might be struggling on their breastfeeding journey.
There is a keen focus on educating Governments, health organisations, places of work and communities to help educate, empower and provide breastfeeding friendly environments. Particularly in this post-pandemic world where this may have been neglected for some time.
Breastfeeding support
We know breastfeeding can be challenging, especially if you're struggling to latch or have sore nipples. If you need someone to talk to or some advice, we recommend speaking to your midwife or health visitor. Otherwise, here are some other options:
Breastfeeding helplines
National Breastfeeding Helpline: 0300 100 0212
Association of Breastfeeding Mothers: 0300 330 5453
La Leche League: 0345 120 2918
National Childbirth Trust (NCT): 0300 330 0700
Online breastfeeding support
The Breastfeeding Network provides breastfeeding support and information.
La Leche League offers mother-to-mother support with breastfeeding.
The Lactation Consultants of Great Britain can help you find a lactation consultant near you.