World Breastfeeding Week 2021


by Mother & Baby |

According to research, global breastfeeding rates remain low with only 43 per cent of newborns initiating breastfeeding within one hour of birth. This is just one of the reasons why World Breastfeeding Week exists.

What is World Breastfeeding Week?

World Breastfeeding Week (also known as National Breastfeeding Week) is a global campaign that aims to raise awareness of breastfeeding and related themes as well as support individuals on their breastfeeding journeys. It is coordinated by the World Alliance for Breastfeeding Action (WABA), a global network of individuals and organisations dedicated to the protection, promotion and support of breastfeeding worldwide.

Find out more about Black Breastfeeding Week.

When is World Breastfeeding Week?

WBW is officially celebrated on 1-7 August every year.

What is the theme this year?

This year, #WBW2021 will focus on how breastfeeding contributes to the survival, health and wellbeing of all, and the imperative to protect breastfeeding worldwide.

Breastfeeding support

We know breastfeeding can be challenging, if you need someone to talk to or some advice, we recommend speaking to your midwife or health visitor. Otherwise, here are some other options:

Breastfeeding helplines

  • National Breastfeeding Helpline: 0300 100 0212

  • Association of Breastfeeding Mothers: 0300 330 5453

  • La Leche League: 0345 120 2918

  • National Childbirth Trust (NCT): 0300 330 0700

Online breastfeeding support

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