Mother and Baby

Amazon best toys: everything you need to buy this Christmas according to toy experts

Section: Christmas
Amazon best toys

The countdown until Christmas Day has well and truly begun, earlier this year a team of Amazon toy experts handpicked gifts they think will help families like yours, spend more time together. We even saw some incredible classics like Barbie, Star Wars and LEGO in this list. 

We can picture it now: waking up on 25 December with Jingle Bells playing in the background and the smell of turkey cooking in the kitchen. The kids will be up at the crack of dawn, waiting to see if Father Christmas has been and you’re all sat around in your jim-jams watching the little ones open their new toys, games and tasty treats. Sound delightful, right? 

Until the panic of what to buy this year sets in, of course. But, never fear! Here’s everything you need to know about Amazon’s top Christmas predictions.

Head of Vendor Management for Toys at Amazon UK, Naman Agarwal had this to say, “We know Christmas is going to be a little different this year, and at Amazon, we are doing everything we can to bring the magic of the festive season to our customers.”

Naman went on to add, “The joy of being with friends and family, in person or virtually, will be the greatest gift of all, and we’re predicting that the bestselling toys will be those that can bring people together. No matter the celebration, we are making a big effort to deliver smiles and make Christmas extra special.”

That got us thinking about the true spirit of Christmas and what this special time of the year means to us - all while listening to festive songs in October... Too soon, right? 

Shopping is definitely a huge part of the magic - that just one of the reasons why we were so excited to find out Amazon’s prediction for the top Christmas Toys for 2020. We’ll take any small wins this year, and if starting to buy presents that little bit early will bring you some joy or peace of mind, then we’re all over it. 

Oh, ho, ho ho... Our shopping experts at Mother&Baby have also been busy finding the best-selling toys on Amazon so that you can bring home the best Christmas present ever. Don't just take it from us though - we’ve even found real customer reviews, which will help make choosing between presents even easier. 

The best Amazon Toys

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

Children who love animals will go wild for a cute interactive pet from Present Pets. The best thing is that the toy will unbox itself in a grand reveal, revealing the toy inside. Grab your phone or camera as this opening is worth capturing, especially if you want to show the rest of your family. 

Batteries required: 6 x AAA

Chosen by Mother&Baby toy expert

With over 27,000 reviews on Amazon, we reckon this has to be more of the most popular toys on the website for babies and toddlers. And, it's a best seller for good reason... We love the fact that it stimulates the baby’s sense of sound, there are three different modes including animal and xylophone sounds as well as colours. 

Review: "Must admit, bought this for my Granddaughter for Christmas, she was only born November, so I wasn't really expecting her to have much interest in it just yet (you know what it's like, new family member, buy a collection of items they'll not use for ages) however, I was wrong, the little one loves both the lights and the tunes that are generated from this relatively small item, she's mesmerised by it. I'd recommend it as an early toy for sure."

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

OK, so not one for toddlers, but this LEGO set is great for kids ages 10+ and adults alike. Nevertheless, this will be a great activity to tackle as a family before dinner is served. 

Review: "Grandson is going to love it for Xmas!" How cute?!

Chosen by Mother&Baby toy expert

This two-in-one play mat with adjustable arches is everything your baby needs this Christmas. Shortlisted For Mother&Baby Baby Toy 2021, you'll love the eight engaging features including a mirror for extended tummy time, a baby activated musical toy and wind chime. If you're looking for a toy that is great for parent/child bonding, well then the Gymini is it. 

Siobhan Andrews, one of our real parent testers said: "The toys hang low enough, so it is great for my baby to play. He can easily reach them and keeps him occupied for a decent amount of time - so I can get on with housework etc. I know he is safe on the playmat if I am not always in the room so I can relax knowing he is happy having a kick about and being stimulated."

Read the full Tiny Love Magical Tales Black & White Gymini Review here

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

An incredible gift for children aged three and above, the Barbie Fresh 'n' Fun Food Truck encourages creative play around creating food. Extend this play into the festive day's event, by encouraging your children to run their own imaginary Christmas restaurant. Expect them to whip up delicious treats like mince pies in their brand new food truck. 

Review: "First thing you notice is how bright and colourful the truck, accessories and packaging all is. It's a fairly decent size and opens up bigger to play- "expands and transforms". You can clearly see exactly what you are getting and what comes in the box. The outside packaging shows three dolls and "sat" in the front is a cardboard barbie, no dolls are actually included though and states in really small print. It says there are 30+ pieces, which includes many little food items and utensils."

Chosen by Mother&Baby toy expert

Little ones will have lots of fun building this LEGO DUPLO animal train out of large building bricks. It even won gold in the Mother&Baby Awards 2020 in our Toddler Toy category. Not only will this train teach kids skills like hand-eye coordination, but it's also an opportunity for you to talk to them about their favourite animals.

Kristie, one of our parent testers said: "It kept my toddler entertained which is always useful. It’s easy to get out and tidy away and can be used with our other Lego toys. It comes in its own container which is always handy as it means we can keep the parts together. It’s also clear what the box contains so can’t be easily spotted in the playroom."

Read our full LEGO DUPLO My First Animal Brick Box Review here

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

Is it a car, is it a mixing booth, is it a plane or is it recording studio? Well, the answer is... It's all four. L.O.L. Surprise! has not disappointed as this incredible L.O.L. Surprise! O.M.G. Remix 4-in-1 Plane comes with a whopping 50 surprises. 

Review: "This plane is adorable! My daughter loves that you can put lol tots and omgs in it together."

After your picky tea and you've had enough of watching TV, get the whole family around the table for a game of Uno - the likes of which you've never seen before. Perfect for hours of fun!

Review: "We're big fans of Uno in our house. It's one of the games we'll often go to when we just want a relaxing fun game.

"Uno showdown adds a nice twist to the classic game with the addition of the showdown unit. When you draw a new showdown card then you add the stated cards to the unit and have a "shoot out" and whoever can hit the buzzer when the timer ends will fire a bunch of extra cards at their opponent (worsening their hand)."

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

Are your kids fascinated by technology? The VTech KidiZoom Studio is basically a video camera for children and is great for capturing family fun on Christmas Day. If this wasn't enough, it also includes six fun games. 

Review: "Great camera my granddaughter loves it arrived early and was well packaged would recommend this camera."

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

One of the most highly anticipanted toys of 2020, Baby Yoda is finally available to buy. Inspired by The Mandalorian, this will delight any Starwars fans no matter how small (or big for that matter). 

A delighted customer said: "It's the cutest little thing! It's a great little friends for kids and surely much appreciated by adults. It'll be nice to see a developed one in the future with more sounds and moves, but hey it's the first animatronics after all. Make sure you follow the instructions and check the position of the switch underneath as it will have to be moved from the ''star'' sign to the ''ON'' one to have it doing all the sounds and moves! It's fantastic! It'll make a great present!"

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

We're not sure who will love this more, the kids or the adults!

Review: "Bought this for my daughter (adult) she spied it a while back and then I found it as a Daily Deal - bargain. I was going to leave it to her to assemble but decided to do it and as I started I wish I hadn't.

"Anyway I built a DeLorean even if there were some fiddly parts and those oh so lovely stickers, don't you just love all the tiny parts and vague instructions.

"For the money I paid for this set I am quite impressed and I think collectors and Back to the Future fans be happy to pay full price.

"For anyone that hasn't bought Playmobil you do have quite a bit of assembly, multitude of parts in as many bags and stickers to adhere, obviously geared up to an adult to put together before the child can play with it."

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

Any Paw Patrol fans will be over the moon to receive this exciting motorised vehicle and T-Rex figure. Some would say it's roar-some! And, we'd definitely agree... 

Review: "Great toy set for a two to three-year-old who loves Paw Patrol. The excitement on our little ones face was priceless when he walked into the room and saw the box on the table. I am sure he will get many hours of fun with the set."

Requires 6 AA batteries

Another L.O.L Surprise! to feature on this list is the O.M.G. Remix Honeylicious Fashion Doll. Your child will be totally shocked as this doll comes with not one, but two outfits. And, best of all, the packaging plays music - something that you're going to hear right into Boxing Day and beyond.

Review: "I really like the doll. It’s just so much fun and super adorable. The camouflage outfit is my personal favourite but both are cool. The record player works and the lyrics that are played actually come in a little songbook later. It comes with everything said it would and met my expectations. Great for an LOL fan. Couldn’t ask for anything more out of the product. It was just super cute."

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

Interactive LEGO? This isn't the year 3000 - it's still 2020. Recommended for kids over the age of eight, this starter Super Mario course is great for bringing games to life. 

Review: "I bought this for my almost nine year old daughter who spends a lot of her time on video games. I wanted her to play with something more practical, so Super Mario Lego was a great choice. She loves all of the characters and game features from her Nintendo Switch games, and the fact that the set connects to a tablet app is brilliant. The interactive Mario figure is also fantastic and really comes to life when you move him around. Building was way more fun than normal as we used the digital guide, which gives you a 360 degree view of the pieces. We look forward to adding to the set with the power packs and expansion courses."

Requires 2 x AAA batteries (not included)

Listed in Amazon’s top 12 toys for Christmas 2020 predictions

Last, but certainly not least, we have the latest adaptation on 'robo dog', but this time in a form of a balloon animal. With over 60 interactive sounds and movements, this will keep the family giggling all Christmas long, and probably well into 2021 for that matter. 

Review: "The toy dog Squeakee is great, I love everything. But when Sqeakee goes to one move to another, there is a sound. I guess it is for the dog Sqeakee to sound more like a balloon dog. Sqeakee is a lot bigger then I thought. It is about half a size of a four-years-old, maybe it was just the box that was so big. So far, these are the only things Sqeakee can do by voice; “Bad Sqeakee” He will lay down. “Good Sqeakee” He will sit or stand but, he can do both. “Sit Sqeakee” He sits. “Stand Sqeakee” He stands."

Mother&Baby product recommendations are independent and based on a combination of real-world testing from our trusted mum testers, and the expertise of our experienced editorial team and product specialists. Whilst we may receive commission for purchases made through our links, we never allow this to influence product selections. Any revenue earned helps us to fund more great content like this. Want to know more about how we work? Click here to read about our process, and why you can trust our product picks.


  • Author: Lily Anderson Lily Anderson
  • Job Title: Senior Commercial Content Writer

Lily Anderson is a Senior Commercial Content Writer at Bauer Media, where she writes about and reviews products for titles like Mother&Baby, Heat, Closer, What’s the Best and Yours. After earning a BA (Hons) in Magazine Journalism and Feature Writing at Southampton Solent University, Lily has specialised in lifestyle and shopping content.

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