The Mum List 2020: Meet the top 20 mumfluencers you should be following this year


by Maria Martin |

Let’s face it, when it comes to parenting, most of us are just muddling through, learning on the job, and reaching out to any helping hand that’s offered. And so many of us look online to find that sanity-saving, supportive space. It’s why, for the second year running, we’re saying thanks, and celebrating the most brilliantly creative set of mums the UK social media scene has to offer.

From the mums who inspire us, to the ones who reassure us, they help us to keep going through the minefield of motherhood! Whether they have five or five million followers, we’ve pulled together the hottest YouTubers, Instagrammers and vloggers around. Without further ado – drum roll, please – here’s The Mum List 2020!

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1. Chaneen Saliee

The amazing Chaneen marks our number 1 spot. This creative, beautiful soul can do it all: tandem feed, vlog, and run her own business. Having not really seen many black mums on the scene, especially breastfeeding ones, Chaneen started speaking up more about motherhood when daughter Jasmine was born in August 2017. Second daughter, Ocean, was then born in April last year – enter a new world of tandem breastfeeding and life with two-under-two. In a bid not to lose her style, she then started created her own clothes, and friends started taking note and asked for their own versions. The rest, as they say, is history.

Honouring Rachel Clements AKA @BreathlesslyMothering

In January, mummy blogger Rachel Clements passed away after a 15-year battle with an incurable lung disease. Rachel was a positive, charitable influence on our mum community – she spoke about diversity in motherhood, anxiety, and about a long battle with ill-health. Above all she spoke about her three children, Chloe, Louis and Ivan, and the importance of setting an example and creating a bright future for them.

Rachel praised platforms like Instagram for giving mothers a space to belong and learn from one another. We will forever remember Rachel and be grateful for all she taught us about getting out of our comfort zone and speaking up about our struggles. In honour of Rachel, we want to dedicate The Mum List 2020 to her.

How The Mum List works

We asked you to nominate your favourite mumfluencers, and their content was judged on:

  • Feel-good factor: Does she make you happy to be the mum you are?

  • Inspirational: Does she inspire you to be the mum you want to be?

  • Relatable: Do you feel she’s a normal mum, just like you?

  • Reassuring: Does she help you cope with the challenges of being a mum?

  • Entertaining: Does she make you laugh and want to come back for more?

  • Innovative: Does she give you a unique view on life as a mum?

Check out last our winners from Mother&Baby's The Mum List 2019 here:

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