The Mum List 2021: Meet the top 20 mumfluencers you should be following this year


by Maria Martin |

This year more than ever we know how much we’ve valued online interactions - FaceTimes, Whatsapp chats, Zoom classes galore… and how much we’ve all interacted on social media!

Each year we bring you Mother&Baby’s The Mum List (as voted by you) to shout about some of the mums who have inspired, entertained and become our virtual friends on social media.

With so many of us looking online to find that sanity-saving, supportive space we want to say thanks, and celebrate the most brilliantly creative set of mums the UK social media scene has to offer.

From the mums who inspire us, to the ones who reassure us, they have become a big part of what keeps us going through the minefield of parenthood! Whether they have five or five million followers, we’ve pulled together the hottest mumfluencers around.

Without further ado – drum roll, please – here’s The Mum List 2021…

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1. Rosie Ramsey

Podcaster, author and mum-of-two Rosie Ramsey shares her journey of motherhood with honesty and humour combined. Comparing her journey from first time mum to Robin and second time mum to Rafe, Rosie gives us a real insight as to her worries then and now, how important it is to self care and what life is like in general as she calls it 'the best job in the world' (we couldn't agree more). Follow Rosie on Instagram @RoseMarinoRamsey.

Also read our interview with Rosie on her new book, C-sections and more on baby Rafe here!

How The Mum List works

We asked you to nominate your favourite mumfluencers, and their content was judged on:

  • Feel-good factor: Does she make you happy to be the mum you are?

  • Inspirational: Does she inspire you to be the mum you want to be?

  • Relatable: Do you feel she’s a normal mum, just like you?

  • Reassuring: Does she help you cope with the challenges of being a mum?

  • Entertaining: Does she make you laugh and want to come back for more?

  • Innovative: Does she give you a unique view on life as a mum?

More from The Mum List: previous years

Meet the 2020 mumlisters: Mother&Baby's The Mum List 2020

Meet the 2019 mumlisters: Mother&Baby's The Mum List 2019