Black Friday baby deals 2021

Black Friday Baby Deals

by Lily Anderson |

Are you looking for an incredible deal on baby products? Black Friday week is a great chance to grab a bargain and shop from the best deals on the internet. And we've got you covered thanks to the best Black Friday baby deals.

It's not just Black Friday we're checking out the sales for, don’t forget you can also grab a bargain in the Cyber Monday sales.

We'll be updating this page with all the best Black Friday baby deals. So check back regularly! In the lead-up to Black Friday and Cyber Monday, there'll be some amazing deals you don't want to miss.

What is Black Friday?

Black Friday is traditionally the Friday following Thanksgiving in America, where masses of shops and online retailers have huge discounts and sales.

It's now the biggest shopping day of the year in the UK. You're guaranteed to find loads of deals on baby products, tech and electronics, fashion, homewares, and much more. Over Black Friday weekend, the discounts continue. And, you'll find even more sales being released - not just on Black Friday itself.

This year, Black Friday 2021 is on November 26, followed by even more discounts on Cyber Monday on November 29.

We're really excited to find all the best Black Friday and Cyber Monday baby deals. There will be discounts on THOUSANDS of items. Naturally, we'll be covering all the necessities including highchairs, travel cots, toys, and more, because what best Black Friday and Cyber Monday baby deals list would be complete without them?

It used to be that Black Friday was just that - one Friday. But not anymore - last year we had a month of deals to enjoy - meaning we had loads of chances to get our Christmas shopping done early.

Let the shopping commence! Uh oh... Black Friday might be over, but there's still time to grab a deal as there's still lots of offers on right now.

The best Black Friday week baby deals:

JUST SO YOU KNOW, WHILE WE MAY RECEIVE A COMMISSION FOR PURCHASES MADE THROUGH LINKS, WE NEVER ALLOW THIS TO INFLUENCE PRODUCT SELECTIONS.

Argos Black Friday sale - Save 20% on selected toys with code TOYS20

Mamas & Papas Black Friday sale - Up to 50% off

John Lewis Black Friday sale - John Lewis & Partners Scooters: 20% off, Polarn O. Pyret: 25% off and Sylvanian Families: 25% off

Boots Black Friday Sale - Baby and child offers

Online4baby Black Friday sale - Up to 80% off

eBay Black Friday sale - Save up to 50%

Boohoo Black Friday sale - Up to 80% off everything

Baby Mori Black Friday sale - Up to 50% off plus an extra 20% off with a kindness pledge

Philips Avent 4-in-1 Steriliser

Philips Avent 4-in-1 Steriliser
Amazon

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There's savings of 41% to be had on the Philips Avent 4-in-1 Steriliser. We love that 99.9 percent of harmful germs are killed, without using chemicals.

My Storybook Advent Calendar

My Storybook Advent Calendar

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There's still time to buy an Advent Calendar for your little one. With 72% off this magical storybook version, you and the kids won't be disappointed.

Entertainment Pack: FireTV Stick with Echo dot

Entertainment Pack: FireTV Stick
Amazon

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Upgrade entertainment tech for your family with this amazing discount. It also makes a fabulous Christmas gift for loved ones.

Peppa and Friends: 10 Kids Picture Books Bundle

Peppa and Friends: 10 Kids Picture Books Bundle

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Storytime will never be the same again thanks to the Peppa and Friends book bundle. We can't believe these books are down to just £6. Bargain!

Disney Advent Calendar

Disney Advent Calendar
Amazon

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With 50% off the Disney Advent Calendar Official Christmas Board Game, children over the age of three will love putting together puzzle pieces to reveal a game to play on Christmas day. How magical is that?!

Cosatto Giggle 2 Travel System & Accessories Bundle-Fjord 

Cosatto Giggle 2 Travel System & Accessories Bundle-Fjord

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There really is £410.01 OFF the Cosatto Giggle 2 Travel System & Accessories Bundle-Fjord right now.

Xootz Blue Element Electric Scooter

Xootz Blue Element Electric Scooter

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Kids will love their new Xootz Blue Element Electric Scooter, and parents will love that there's £20 off!

2 for 1 Meet The Meerkats Experience

2 for 1 Meet The Meerkats Experience

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Whether it's for a birthday or Christmas present, this Buyagift 2 for 1 Meet The Meerkats Experience will be unforgettable. Plus, it's half price off right now.

Chicco ComfyFit Baby Carrier

Chicco ComfyFit Baby Carrier
Amazon

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Save £22.50 on the one size fits all baby carrier. The padded waist belt and wide shoulders mean you can distribute your baby's weight evenly, making it comfortable for you both.


Mega Bloks Build 'n Learn Table Pink

Mega Bloks Build 'n Learn Table Pink
Amazon

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Perfect for Christmas, there's currently half price off the Mega Bloks Build 'n Learn Table Pink.

Snax Highchair - Animal Alphabet

Snax Highchair - Animal Alphabet

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How adorable is this Snax Highchair? We couldn't believe our luck when we spotted there's currently £20 off.

My First Playmat & Gym

My First Playmat & Gym

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Are you looking your newborns first baby playmat? Mamas and Papas currenting has 50% off this gorgeous grey and cream number.

The World of Peter Rabbit

The World of Peter Rabbit
Amazon

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Save a whopping 71% on The World of Peter Rabbit - The Complete Collection of Original Tales 1-23 White Jackets. These books will look incredible in your little one's nursery.

Owlet Duo - Cam and Smart Sock 3 - Baby Monitor with HD Video Camera

Owlet Duo - Cam and Smart Sock 3 - Baby Monitor with HD Video Camera
Amazon

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Wow! Now this is intelligent monitoring for your baby. With features like tracking your baby’s heart rate, oxygen level and sleep trends, we can't believe there is £117 in the Black Friday sale.


Fire 7 Kids Pro tablet

 Fire 7 Kids Pro tablet
Amazon

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Save £50 on the Fire 7 Kids Pro tablet. With a child-friendly case, parental controls, a two-year worry-free guarantee and a year of Amazon Kids, there's never been a better time to buy it.


BRITAX RÖMER Car Seat

BRITAX RÖMER Car Seat
Amazon

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Make long journeys more comfortable for your little one and save big on this BRITAX RÖMER Car Seat in the Black Friday sale.

Shark Upright Vacuum Cleaner

Shark Upright Vacuum Cleaner
Amazon

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Clean up after crafty afternoons has never been so simply thanks to this Shark Upright Vacuum Cleaner. And, there's never been a better time to buy one thanks to the incredible discounts on with Black Friday week.

Hello Baby Monitor with Camera and Audio

Hello Baby Monitor with Camera and Audio
Amazon

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Soothe bubba straight back to sleep with the help of the Hello Baby Monitor with Camera and Audio. Right now you can take this home with a £24.57 saving. Amazing!


Fire TV Stick 4K

 Fire TV Stick 4K
Amazon

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With savings of 50 per cent on this Fire TV Stick, there's never been a better time to upgrade your telly. Plus, your little one will love requesting to watch PAW Patrol on your new magical device.

Ocarro Shadow Grey Pushchair 8 Piece Complete Bundle Including Cloud Z Car Seat

Ocarro Shadow Grey Pushchair 8 Piece Complete Bundle Including Cloud Z Car Seat

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Did you know the Ocarro Shadow Grey Pushchair 8 Piece Complete Bundle Including Cloud Z Car Seat won gold in our Mother&Baby awards for the best pushchair in 2021? We can't believe this bundle has savings of £651 right now.

Munchkin Bluetooth Enabled Lightweight Baby Swing

Munchkin Bluetooth Enabled Lightweight Baby Swing
Amazon

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Amazon

We're obsessed with this smart baby swing from Munchkin. As well as gently rocking your little one, the Bluetooth function enables you to play your child's favourite music from your phone. How amazing is that?!

Melissa & Doug Pegasus Plush Soft Toy

Melissa & Doug Pegasus Plush Soft Toy

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If your child is obsessed with unicorns, then this Melissa & Doug Pegasus Plush Soft Toy will make their year. The fun toy is now 30 per cent off.

BabyDan, Pressure Fit Safety gate White Wide Fittings, 79.5cm * 93cm

 BabyDan, Pressure Fit Safety gate White Wide Fittings, 79.5cm * 93cm
Amazon

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Amazon

Another incredible deal on baby gates is this pressure fit safety option from BabyDan. It's also available in width 96.5-103cm.

Tommee Tippee Baby Sleep Bag, The Original Grobag

Tommee Tippee Baby Sleep Bag, The Original Grobag
Amazon

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Amazon

If your bubba is growing it might be time to upgrade their Grobag and make the most of this incredible deal. We're also obsessed with the print.
You can find full Tommee Tippee baby sales for Black Friday on Mother&Baby.


Tommee Tippee Penguin 2 in 1 Portable Night Light

 Tommee Tippee Penguin 2 in 1 Portable Night Light
Amazon

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Amazon

Soothe your little one to sleep for less thanks to the brilliant sale on this Tommee Tippee Penguin Night Light.

Lansinoh Breast Pump 2-in-1 Double Electric Breast Pump

 Lansinoh Breast Pump 2-in-1 Double Electric Breast Pump Breastfeeding Milk Breastpump
Amazon

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We get that you don't have loads of free time to pump, and this hospital-grade performance Lansinoh Breast Pump will help you express quicker than ever before. It also has incredible features like a ComfortFit breast cushion, adjustable suction levels as well as being able to be used via mains or with batteries.

Natural Knitted Moses Basket, Mattress and Stand

NATURAL KNITTED MOSES BASKET, MATTRESS & STAND

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How stunning in this Natural Knitted Moses Basket, Mattress and Stand from The Little Green Sheep? It will look gorgeous in your nursery and is ideal for welcoming your newborn.


Mum & You 100% Biodegradable Vegan Registered Plastic Free Baby Wet Wipes

 Mum & You 100% Biodegradable Vegan Registered Plastic Free Baby Wet Wipes
Amazon

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Amazon

Baby wipes are a parenting staple, and during the Black Friday sale, you can stock up on these Mum & You options for less.

My Expert Midwife Mum To Be Collection

My Expert Midwife mum to be collection

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Any expectant parents will appreciate this award-winning collection of products for pregnancy, birth, new mums, and newborns. The set features everything from stretch mark moisturising serum to balm for nappy rash.


Tommee Tippee Groclock

 Tommee Tippee Groclock
Amazon

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Does your child wake up before it's light outside? Teach them when it's 'sleep' and 'wake-up' time thanks to this incredible product. We love that there is big savings on this Groclock right now.

Apple AirPods Pro with MagSafe charging case

Apple AirPods Pro
Amazon

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Whether you're treating yourself a pair of the Apple AirPods Pro or gifting these to a loved one a Christmas this is a top deal.

Bop Contemporary Highchair

Bop Contemporary Highchair

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Save £20 on the Mamas & Papas Bop Contemporary Highchair and Junior Seat. The best thing about it? It grows with your little one, so there's no need to buy another one when your baby gets bigger.

BRITAX RÖMER Car Seat

 BRITAX RÖMER Car Seat
Amazon

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There are big savings to be had on this incredible BRITAX RÖMER Car Seat. With features like highback booster protection, easily adjustable headrest and removable cover, this is an offer that is hard to refuse.

Maxi-Cosi CabrioFix Baby Car Seat

 Maxi-Cosi CabrioFix Baby Car Seat
Amazon

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For your next car journey to the beach, park or when you visit Grandma and Grandpa. When it's legally OK to do so, of course.


Baby Einstein Discovering Music Activity Table

 Baby Einstein Discovering Music Activity Table
Amazon

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The Baby Einstein Discovering Music Activity Table is the perfect interactive toy for children. With the sale on right now, you can bag this for less in time for Christmas.


Oral-B Genius 9900 Set of 2 Electric Toothbrushes

Oral-B Genius
Amazon

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Wow! Save £300 on the Oral-B Genius 9900 Set of 2 Electric Toothbrushes, which is ideal for families on the go. Brushing your teeth has never been so simple.

My Babiie MB300 Pushchair

My Babiie MB300 Pushchair

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Save over £240 on this My Babiie MB300 Pushchair on Uber Kids right now. With features like the no effort to push thanks to a lightweight chassis and chic design, this is an absolute bargain.

Angelcare Ac327 3-in-1 Sensasure Baby Movement Monitor with Video

 Angelcare Ac327 3-in-1 Baby Movement Monitor
Amazon

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Keep an eye on your baby when they're sleeping thanks to this deal on Angelcare baby monitor. We love that it has night vision, is portable and has a rechargeable parent unit screen.

For more models, check out our guide to the best baby monitors: video, audio, and night vision models.

Mothercare Journey Edit Pram And Pushchair 

Mothercare Journey Edit Pram And Pushchair

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Save £87.50 on this incredible Mothercare pushchair from Boots. We love that you can use this option in pram mode from birth to six months before switching to seat mode. How amazing is that?

Little Dutch Playgym Ocean Pink

Little Dutch Playgym Ocean Pink

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There's currently a better than Black Friday sale on at Scandiborn and we can't believe the bestselling Little Dutch Playgym Ocean Pink is discounted.

Shop from and browse the full sale here.

Tommee Tippee Digital Sound Monitor

 Tommee Tippee Digital Sound Monitor
Amazon

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We love that the room temperature on the baby monitor can be read on the parent unit. The two-way talk-back function is pretty great too as it allows you to soothe your little one from another room.


Babymoov Nutribaby Plus 5 in 1 Nutritionist Approved Food Processor with Steam Cooker

 Babymoov Nutribaby Plus 5 in 1 Nutritionist Approved Food Processor with Steam Cooker
Amazon

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Prepare nutritional meals for your little ones thanks to this incredible Babymoov food processor with steam cooker. Best thing about it? You can prepare a large variety of meals for the whole family at once or batch cook a week's worth of baby meals. Amazing!

Tommee Tippee Perfect Prep Day & Night, Black

 Tommee Tippee Perfect Prep Day & Night
Amazon

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Within two minutes, you can make sure your baby's bottle is fully prepared - and at the right temperature. That's approximately ten times faster than any kettle. You'll be thankful for this at the 2am feed.

gb Maris Changing Bag

gb Maris Changing Bag

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Save a whopping 78 per cent off this gB Maris Changing Bag. Although this isn't a Black Friday deal, it's going straight into our basket.

Breast Pump Swing Flex from Medela, Single Electric Breastpump

 Medela Swing Flex Single Electric Breast Pump
Amazon

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The Medela breast pump is an essential to help you on your breastfeeding jouney. Not only is it comfortable and easy to use, but it's also small enough to fit in your handbag.

Mothercare 4-Wheel Journey Travel System

Mothercare 4-Wheel Journey Travel System

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Hurry, there's currently £74.75 off the Mothercare 4-Wheel Journey Travel System. We predict that this travel system is going to be a sell-out over the Black Friday event.

Tutti Bambini CoZee Air Bedside Crib - Oak and Charcoal

Tutti Bambini CoZee Air Bedside Crib

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About to welcome a new addition to your family? There are big savings to be had on this cosy air bedside crib. We love it.

Fisher-Price Linkimals Smooth Moves Sloth

 ​Fisher-Price Linkimals Smooth Moves Sloth
Amazon

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This interactive sloth will keep your baby amused as it claps its hands and bobs its head along to fun lights, songs, and music. It will help to introduce your baby to colours, the alphabet, numbers, and opposites too with easy press buttons that'll help them learn and connect.

Maxi-Cosi Titan Toddler/Child Car Seat

Maxi-Cosi Titan Toddler/Child Car Seat
Amazon

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Save big bucks on this Maxi-Cosi Titan Toddler/Child Car Seat. Titan is a comfortable multi-age car seat with features like a five-point safety harness, adjustable headrest, cosy padding and cushioned inlay.

Discover more of the best baby car seats to keep your baby safe on the road here.

Mothercare Madrid Combination Car Seat

Mothercare Madrid Combination Car Seat

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Save £25 on this Mothercare Madrid Combination Car Seat. Suitable from birth, it features three seat recline positions and a five-point harness. Amazing!

Huggies Baby Wipes, Pure, No. Packs (18 Packs, 1008 Wipes Total)

Huggies Pure Baby Wipes
Amazon

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Whether you're cleaning up spilt drinks or your child's mucky face, you can never have enough baby wipes laying around. You can ensure you never fall short thanks to this incredible deal on 18 packs of Huggies baby wipes.

Discover more with 10 of the best baby wipes on the market for every baby and every budget.

Childs Farm Baby Moisturising Lotion

Childs Farm Baby Moisturising Lotion
Amazon

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Check out Amazon's Childs Farm Black Friday deals across bubble bath, conditioner, moisturiser, nappy cream, and more.

Black Friday baby deals - top tips: 

Here are our top tips to get the most from the madness of Black Friday.

Bookmark this page

We'll be rounding up the best deals on discount tech, baby essentials, and more. In order to stay up to date, don't forget to bookmark this page. You'll have all the best deals in one place when the time comes.

It'll save you valuable time scouring the web and give you the opportunity to pounce on the best deals before they disappear. Our shopping experts will also be bringing you the best baby and parent deals across the year.

Sign up for newsletters and updates

Another top tip is to get up close and personal with your favourite online retailers too. Sign up to their marketing emails, or download their shopping apps and enable push notifications to be the first to hear about new deals going live in the lead-up to Christmas.

Check you're getting the best deal

Want to make sure you're getting the best deal on Amazon and aren't getting caught up in the Black Friday hype? Create a free account with camelcamelcamel and you'll be able to track the prices of millions of Amazon products. You'll get alerts when prices drop which will help you decide when to buy those baby essentials to save the most money for Black Friday and all year round.

Set up an online account beforehand

The stressful part of Black Friday is normally reaching the checkout and having to go through a long process of sign-up forms, email verifications, etc. which takes up valuable time. If you're serious about shopping, make sure you set up your online account in advance – so come Black Friday, they’ll have all your details already.

It's a good idea to sign up for Amazon Prime before the day itself, too - you can get a 30-day free trial and it means you'll get free next-day delivery on loads of items as well as getting exclusive deals too.

Organisation is key

It can all be a bit overwhelming, so spend the weeks beforehand deciding what's a priority for you - this will help with getting what you really need, as tempting as some deals may be, and help to keep you to budget.

If you know you'll be busy, whether that's because you're working, looking after a newborn, or doing the school run, enlist the help of your loved ones to help you out. Some of your friends and family might happily head to Tesco early or scour the John Lewis or Next sale for you – you’ve only got to ask.

Want to find more Black Friday Deals? Check out our article on the pregnancy & maternity offers and Black Friday toy offers.

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