Mother and Baby

How to get the best free baby and pregnancy stuff and samples

Section: Deals
free baby stuff

You'd be surprised what free baby stuff is available to new mums. There are a wide range of companies willing to give out freebies, in exchange for your personal data. After a quick search online you'll find goodie-bags for pregnancy, newborn babies and toddlers as well as free nappies, dummies, follow-on milk and even baby food.

The things you should know before signing up for freebies

If you've decided you want to give brands your data - this being your email address and phone number - in exchange for free baby stuff, you should be prepared for quite a few marketing emails and texts. It might be worth setting up a separate email address specifically for freebies to avoid spam. It's also really important to read the small print and check if part of the deal is passing on your data to third parties.

The best pregnancy, baby and toddler free samples and goodie-bags

From NHS baby boxes to Bounty - here are the best free baby stuff out there and how easy it is to get hold of.

What you get in a Bounty Pack


Bounty does two different goodie bags: a Mum-To-Be Pack and a Newborn Pack. Each pack contains different things depending on which supermarket you get your pack from, and you can choose from either Asda, Tesco or Boots. We've listed the things you can expect to find in your pack. 

The Mum-To-Be Pack contains:

  • Great try-before-you-buy products and samples from the shop you choose (pack contents may vary)
  • Asda - Money-off vouchers and exclusive offers to help lower the cost of pregnancy including 10% off George at Asda
  • Tesco - Money-off vouchers and exclusive offers to help lower the cost of pregnancy
  • Boots - Money-off vouchers and exclusive offers to help lower the cost of pregnancy
  • Bounty’s Baby Product Guide - it’s full of expert reviews on what’s out there and what you need for your little one to suit all budgets

The Newborn Pack contains: 

  • Baby related samples that can help in the early days and weeks, such as nappies, baby wipes, and nappy rash cream 
  • Child Benefit form (almost 70% of parents claim Child Benefit using this form)
  • Money-off vouchers and exclusive offers to help lower the cost of raising your little one
  • Advice from the Lullaby Trust and British Pregnancy Advisory Service, and information from The Sepsis Trust
  • Information from Public Health England on immunisations

How to get hold of a Bounty Pack

You'll need to download the Bounty Pregnancy and Baby App to claim your free pack, and they're available to claim from 13 weeks pregnant. For the Newborn Pack, you just need to ask your healthcare professional for one when you're in the hospital before taking your baby home. 

What data do you have to give Bounty Pack?

After downloading the app, the following data may be collected from you:

  • Your first and last name
  • Your email address
  • Your postal address
  • Contact number
  • Health and fitness information
  • User content 

What you get in the Ella's Kitchen Friend freebies pack

There are loads of freebies available, and not just for newborn babies or mums-to-be. There are also goodie bags for toddlers and older babies too. Ella's Kitchen friend freebie pack is one of these and is designed for babies starting their weaning journey. Here's an idea of what you'll get:

  • A weaning journey map
  • A colourful weaning wall chart
  • Fruity stickers
  • 50p off coupon for any Ella’s Kitchen pouch

How to get hold of Ella's kitchen friend freebies pack

Sign up by filling in a 3-part form on Ella’s Kitchen ‘Become A Friend’ Website. The pack will then be sent out to you in the post.

What data do you have to give Ella's Kitchen?

You’re required to give:

  • Your first and last name
  • Your email address
  • Your postal address
  • Your baby’s name
  • Your baby’s due date/date of birth

You can add as many children as you like in the last section.

You’ll also need to:

  • Answer 3 multiple choice questions
  • Create a password for your account

What you get in a Cow & Gate Baby Club Welcome Pack


#free #freebie #freestuff #freestuffuk #cowandgate #cuddlytoy #cow #cowandgatebabyclub #babyclub

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Cow & Gate's Baby Club is great for mums looking for advice on feeding and a community of new mums to connect with. You can read other mum's stories and experiences with their new babies and keep track of your pregnancy symptoms using the free diary.

  • A small soft cow toy (with C&G Baby Club written on it)
  • An A5 (we think) paper pregnancy diary
  • A welcome leaflet
  • A booklet of real-life mum stories who’ve had help from the Cow & Gate careline

How to get hold of a Cow & Gate Baby Club Welcome Pack

You need to register on the Cow & Gate website to join their baby club to get the pack. You'll also receive weekly emails when you sign up.

What data do you give Cow & Gate?

  • First and last name
  • Baby’s due or birth date
  • Your postal address
  • Your email address

You'll also be asked whether this is your first baby or not.

What you get in the St John Ambulance Essential Baby First Aid Guide

This one doesn't include free products, but you'll get a really useful first aid guide sent to you in the post. It shows essential first aid both in diagrams and written instructions.

The guide shows you what to do if:

  • Your baby is choking
  • Your baby starts having a seizure
  • Your baby suffers a minor burn
  • Your baby is not responding to you

You are also shown how to:

  • Perform baby CPR, if your baby stops breathing
  • Hold your baby in the recovery position, if they are breathing but unresponsive, and you’re waiting for an ambulance

How to get hold of the St John Ambulance Essential Baby First Aid Guide

If you live in the UK, you can sign up on the St John Ambulance website and you'll have to fill out a short form.

What data do you have to give St John Ambulance?

  • First and last name
  • Postal address

You then have to say where you heard about the guide. You also have the option to opt-in to marketing via telephone, email or post.

What do you get in the SMA Baby Club Welcome Pack?

  • Milestone cards
  • Personalised 1000 days calendar
  • Personalised emails with advice
  •  24/7 Careline team support

How to get hold of the SMA Baby Club Welcome Pack

Sign up on the SMA website to have the welcome pack posted to your address.

What data do you have to give SMA?

  • Your first and last name
  • Your email address
  • Your home address

What do you get in the DryNites® Pyjama Pants free sample? 


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  • 1 free pair of DryNites Pyjama Pants (choose from either Spiderman pants or Tinkerbell pants)
  • £1 off coupon

How to get hold of the DryNites® Pyjama Pants

Simply sign up here on the Huggies website to claim your free sample. You just need to enter your details and agree to opting in or out of receiving extra promotions from Huggies. 

What data do you have to give DryNites®?

  • Details about your child including their age and sex
  • First name
  • Last name
  • Email
  • Address

Which freebie sites are the best for free baby stuff?

There are lots of sites giving away freebies or big discounts and deals, but which are the best for free baby things?

Another great way to get stocked up with free products that could last into the first few months of having your new baby is going to baby shows. You can get a huge range of freebies, from Sudocrem to Pregnacare vitamins.

Most popular articles to read next 

  • Author: Louella Berryman Louella Berryman
  • Job Title: Audience Development Executive

After training as a journalist at Cardiff University and winning the BBC Best New Brand of the Year Award for her plastic-free magazine, Louella now works in Audience Development across Bauer’s lifestyle brands.
She has also written for The Sunday Times Travel, Grazia, heatworld, Closer Online and her food blog, Louella’s Kitchen. She's interested in writing about food, culture and women's health.

Other contributors

Lorna White - Digital Writer

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