Mother and Baby
Advertisement Feature

Joie Baby partners up with children's charity Variety!

Section: Baby

Joie Baby has always been committed to supporting children and their families.

Through the years Joie Baby has helped over 4,000 hearing-impaired children learn to communicate effectively, donated over 50,000 chairs to mobility impaired children and also support the LFC Foundation – SEN Programme.

Joie Baby stay true to their commitment to giving back to the community and have recently partnered with Variety the Children’s Charity. Variety is a charity dedicated to improving the lives of children and young people across the UK who are sick, disabled or disadvantaged. Variety’s Sunshine Coaches are used by schools or organisations for children with special needs and transport thousands of young people every day.

As part of the partnership, Joie Baby has generously donated 10 Sunshine Coaches to schools around the country. Each coach will be presented individually to the schools by the end of 2019. The list includes:

  • Birtenshaw School, Bolton
  • Evergreen Primary School, Bishop Auckland, Durham
  • Grantham Additional Needs Fellowship, Grantham
  • Pantysgallog Primary School, Merthyr Tydfil
  • Playing for Success, Bolton
  • Rossmere Primary School, Hartlepool
  • St Michael's RC Primary School, Newcastle Upon Tyne
  • St. Nicholas School, Tonbridge
  • The Dales School, Blyth, Northumberland
  • The Petty Pool Trust, Sandiway, Cheshire

The first of the fleet was presented to St. Nicholas School at a ceremony at Nizels Golf & Country Club, Tonbridge.  

David Welsh, Managing Director, Joie Baby said: “We are humbled to be joining Variety on its mission to help communities across the UK who suffer due to sickness, disability or disadvantage. Joie Baby has always been committed to supporting families and Variety shares this value with us.  We’re delighted to provide 10 Special Educational Needs schools across the country with much-needed transport that will make a real difference to the lives of students, their families and the teachers who work so hard to provide a great school experience for all students.


“We’re very excited to present the fleet of coaches and see first-hand the students who will benefit, it truly is a joy.”

Frances Lang, Chief Executive at Variety said: “We would like to say a huge thank you to Joie Baby for their generosity in helping us to supply ten Variety Sunshine Coaches to schools up-and-down the country.

“These coaches enable disabled and disadvantaged children and young people to get the most out of school life by accessing learning and recreational facilities outside of the school environment. The ten schools offer care to some of the most vulnerable children in the country, we’re excited to be able to support them in a way that will make such a difference to lives of so many children.”

The Sunshine Coaches will be used every day to transport students to volunteering opportunities, including work with the forestry commission, running social cafes in local libraries, maintaining gardens for elderly residents, work placements including group activities in local stables and independent activities in local businesses and off-site visits to local events such as theatre shows.  One of the huge benefits of the Sunshine Coaches is to increase their independence skills for the students by using the coaches to get to the centre of the city and learn to crossroads, use money in shops, use the leisure centre and library and for one-off fun days out to the coast, and many other activities of interest and learning.