Mother and Baby

John Lewis launches own brand baby range

Section: Baby
John lewis anyday

John Lewis is a hugely popular shop for us parents, offering a huge range of much-loved baby brands and products to browse and buy. But now they've announced the launch of ANYDAY, a brand new range designed in-house which aims to deliver great value for everyday moments across homeware, technology, baby care and baby clothing.

John Lewis Anyday
The collection has all those everyday essentials you may need for your baby, from creating the nursery with the ANYDAY Elementary range to making sure you have all you need for bath time to bedtime, covering all those basics we use day in day out. The range starts from just £3 for Baby Scissors and goes up to £150 for the Elementary Dresser. 

Take a look at our favourite pieces below...

Mother&Baby's top picks from ANYDAY

This solid pine cotbed is fuss-free and straightforward to assemble. The bed has three base positions for comfort both for you and your child. You can use the space under the bed for storage to keep your child's favourite toys handy.

This changing table has a clean and minimalist aesthetic that emphasises on practicality. The detail-free furniture is easy to assemble and you'll be ready to use it in no time. The design is made from solid pine wood and the changing surface has three raised sides for comfort and safety when changing your baby. There is a lower shelf to store all the changing essentials. 

Keep your tot all snuggled up and cosy with this footmuff. The fuzzy-soft polyester gives soothing comfort and enviable warmth when the temperature gets colder. It will fit most prams meaning your baby can enjoy a cosier ride.

Made from polypropylene material known for its good impact strength and fatigue resistance, this baby bath has moulded edges to ensure easy lifting as well as two soap rests and a defined anti-slip section that can help you prop your baby up.

Keep a watchful eye on your little one on journeys in the car with this baby car mirror. Designed to easily attach to your car headrest to provide you with visibility of your child in a rear-facing seat, it's convex shaped for maximum visibility and shatter-resistant for safety. 

Keep your baby warm and dry in bad weather with this clear raincover which allows them to keep enjoying the view as they ride. 

This baby grooming set has been designed with your little one in mind. It contains all you will need to keep your youngster looking smart and well groomed.

Set contains:
1x Toothbrush
1x Nail scissors
1x Hairbrush
1x Nail file
1x Nail clippers
1x Hair comb

This extending metal safety gate keeps your child safe in and around the home and is equipped with a handy no-trip feature. The gate extends to fit openings of 62.5 up to 106.8cm, with a mounted height of 72.5cm, and includes adult-operated quick release wall fittings for when the gate is not in use. The gate opens either way and can be operated with one hand plus it also benefits from a useful double locking feature for reassurance.

This gate is in compliance with the latest European safety standard.

ANYDAY Clothing

  • Author: Emily Thorpe Emily Thorpe
  • Job Title: Digital Writer

Having written for Mother&Baby magazine for four years where she wrote news, product pages, features and interviewed celebrities such as Paloma Faith and Fearne Cotton, Emily now works as Digital Writer for Mother&Baby online where she specialises in travel and product reviews. 


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