Mother and Baby

The Essential Baby Buys Celebrity Parents Love

Section: Celeb Buys

When it comes to the important baby purchases, and even down to the little luxuries, celebrities can afford the best of the best. Be inspired by these celebrity parenting purchases. Find out what your favourite celebrity parents, from Fearne Cotton and Helen Flanagan, to Beyonce and Angelina Jolie, have been buying for their little ones and see if you own the same products…

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Tom and Giovanna Fletcher in matching Three Bears Threads T-shirts

We are firmly in ‘Team No Sleep’ and so too are lovely couple Tom and Giovanna Fletcher, parents to Buzz and Buddy - no wonder they’re not getting any sleep. We love these Three Bears Threads T-shirts. Photo: Tom Fletcher/Instagram
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Dawn O'Porter wears Three Bears Threads

New mum Dawn, who gave birth to son Art last year, rocks this ‘Modern Mama’ T-shirt from our new favourite brand, Three Bears Threads. Photo: Dawn O'Porter/Instagram
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Coleen Rooney’s baby, Kit (and big brother) with his Lamaze Freddie the Firefly 3-in-1 Gym

Coleen wrote on Twitter: “Kit loving his Lamaze Play Mat!! Perfect for the trip”. Photo: Coleen Rooney/Twitter
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Helen Skelton’s son Ernie and his smarTrike

TV presenter Helen shared this pic on Instagram of little Ernie helping to put together his new smarTrike. Read our review of the smarTrike Explorer 5-in-1. Photo: Helen Skelton/Instagram
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Izzy Judd and her SnoozeShade

Izzy, who recently gave birth to baby Lola with husband Harry from McBusted, shared this pic of Lola’s pram safely protected from the sun with the SnoozeShade. She wrote on Instagram: “Mummy survival kit on this ☀️ day with a matcha and protein green smoothie to keep me feeling awake and energised! 🙌🏼” Photo: Izzy Judd/Instagram
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Tom Fletcher with baby Buddy in his Baby Bjorn carrier

Giovanna Fletcher shared this lovely photo of husband Tom of McBusted with their two boys, Buzz and newborn Buddy, the latter in a Baby Bjorn carrier. She wrote on Instagram: “Nailing dad life! 💙 @tomfletcher xx” Read our reviews of Baby Bjorn carriers. Photo: Giovanna Fletcher/Instagram
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Tom Fletcher with Buzz in his Make My Day bib by Cheeky Rascals

McBusted star Tom shared this photo of breakfast with his two boys, baby Buddy and older brother Buzz, who was wearing his special Make My Day bib. Tom captioned the photo: “Well, @mrsgifletcher is on @itvlorraine today so it's a boys breakfast (plus cat). My first morning alone with them...😱”. The bibs are available from Photo: Tom Fletcher/Instagram
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Giovanna Fletcher and her We Made Me Wuti Wrap

Giovanna, who has just had baby boy number 2 with husband Tom from McBusted, wrote on Instagram: “Kermit's helping me figure this out... We've got a couple of different baby wearing contraptions but on today's walk I'm going to give this a go! Xxx @we_made_me 😁💙xx”. Read our mums’ reviews of the We Made Me Wuti Wrap. Photo: Giovanna Fletcher/Instagram
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Coleen Rooney’s baby Kit with his Lamaze Spider in Socks

Little Kit looks so happy talking to his Spider in Socks, and Coleen captioned this Instagram pic with simply “My little smiler”. Photo: Coleen Rooney/Instagram
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Giovanna Fletcher and her Munchkin cup

Tom from McBusted’s wife sang the praises of the Munchkin cup, saying: “Like many parents out there, I've been looking for a decent cup for Buzz that doesn't leak for aaaaages! Usually it all starts well and then a flood occurs. Got recommended these from @munchkin_uk the other day... Blooming genius and helps little ones get used to drinking from the rim of a cup. Xxx #smallthingsmakemehappy” (Photo: Giovanna Fletcher/Instagram)
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Helen Skelton with baby Ernie and his Pao Papoose

TV presenter and her rugby-playing husband Richie Myler often share their little boy’s antics on social media, and we spotted their Pao Papoose baby carrier from We Made Me. (Photo: Helen Skelton/Instagram)
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Tom Fletcher's little boy Buzz's robin outfit 

McBusted star Tom shared this oh-so-cute outfit by, writing on Instagram “#ootd question this for me or Buzz?”. We think Tom would look brilliant in an adult version. Photo: Tom Fletcher/Instagram
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Harper Beckham scoots in her Kiddimoto Helmet 

This beautiful shot was posted by David Beckham on his Instagram page, captioned: “Everyone loves a sunset but have you ever seen a cuter view than this one... Loving London”. Harper is scooting along wearing her Kiddimoto Helmet. The helmet is available from for £24.99. 
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Jac Jossa loves Kiddylicious Wafers

Eastenders star Jacqueline Jossa shared this pic on her Instagram page, with little Ella getting stuck into some Kiddylicious Wafers. She wrote: “Ella's fav snack!! Loves them!! #kiddylicious @officialkiddylicious ps they actually do taste really good, sometimes I have a nibble with her hehe”. Read our review of Kiddylicious Wafers. Photo: Jac Jossa/Instagram.
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Claire Sweeney loves Mia Tui bags

At The Baby Show in Manchester, Claire Sweeney 'bagged' herself a Mia Tui Minnie Amelie in Silver. ‘Such a stylish and functional bag,’ she said. Read our reviews of Mia Tui bags here
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Buzz loves Frugi!

Tom and Govanna Fletcher's little boy Buzz loves Frugi childrenswear as much as we do. Giovanna, who is expecting their second baby, wrote: “Enjoying his @welovefrugi delivery so much that he wanted to sit with them all on his lap. Cute!” Frugi features in our Christmas pyjama gallery here. Photo: Giovanna Fletcher/Instagram. 
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Tom Fletcher's nightlight for Buzz

McBusted star Tom shared this pic of his son Buzz's Aloka Sleepy Light on Instagram, writing: “Buzz's/Daddy's new night light” - Daddy obviously loves it as much as Buzz does! For more info visit Photo: Tom Fletcher/Instagram
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Hop to it in Fearne's baby shoes

Fearne Cotton shared this photo of these adorable Stella McCartney baby shoes, featuring a bunny face with whiskers and a pom-pom bunny tail on the back. At £87, these are certainly a luxury purchase - but, SO CUTE! Even Fearne was thankful that these pricey shoes were a gift, writing: “The perks of having a stylist for a godmother #HoneyKrissyWood @sineadmckeefry @stellamccartney”
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Wear it like Beckham! 

Harper Beckham was spotted out with dad David on her scooter, sporting a neon pink helmet from Kiddimoto, based on the iconic BMX helmet design. £24.99
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Julia Bradbury gets pumping with Medela!

TV presenter Julia shared this pic on Twitter, a telling story of how every moment is crucial when you've got a new baby - or twins, in Julia's case, as she welcomed Xanthe and Zena recently. She wrote: "You can't waste a moment when you're breast feeding (back of the car) #expressyourself. Dignity out the (car)window". Julia was using the Medela Freestyle breastpump.
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Claire Sweeney

TV presenter Claire is a fan of maternity clothing range Bibee Maternity, and shared this image wearing one of their dresses. Bibee offers mums a range of outfits that are simple and practical, but also fun - plus discreet for breastfeeding. Visit to see their full range.
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Corrie's Jennie McAlpine

Jennie gave birth to her first child Albert in December, and is keeping him close with the Little Green Sheep SnüzPod, the brand's multi-award winning bedside crib (£169).
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Tom Fletcher - the smarTrike 4-in-1 Dream

McBusted star Tom's wife shared this photo of him and son Buzz having fun in the park with this 4-in-1 trike.
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Gwen Stefani

Superstar Gwen Stefani is the latest in a string of celebrities to be spotted with the CYBEX by Jeremy Scott Bag, perfect for carrying all the day's essentials.
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Coleen Rooney swears by this smarTrike for her son, Klay. So much so that she posted this adorable photo on Instagram after a playdate in the park [INSTAGRAM]

  • Author: Sophie Knight Sophie Knight
  • Job Title: Contributing Editor

Sophie is a journalist and mum of one, and previously edited before moving on to write about family cars for - now Sophie is Commercial Content Editor for M&B, Closer, Heat, Empire, Yours, Garden News, and 

She is passionate about raising awareness around postnatal depression and is a Mental Health First Aider.

Sophie studied History at the University of Sheffield and has been in journalism for 16 years. 

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