Mother and Baby

The Perfect Mum Experiment

Baby Dove campaign

A recent survey by Baby Dove revealed that nine out of ten first-time mums feel the pressure to be perfect, citing the images they see on social media as a leading cause of this pressure. From this, the Perfect Mum Experiment arose. Using Artificial Intelligence Deep Learning technology, Baby Dove gathered thousands of images used in advertising and on social media, to create a unique image from data alone.

Revealing her to the world on Europe’s largest billboard in Waterloo station, Dove raises the question – is this the perfect mum? With 88% of UK mums believing having a healthy, happy baby is more important than looking good or in control, the pressure to live up to this perfect ideal of motherhood is clearly still very real in today’s society.  

In reality, there’s no ‘right’ or ‘wrong’ way to be a parent, just your way. 

Of course, this eerily flawless woman isn’t the perfect mum, and motherhood comes in all shapes and sizes. Baby Dove brand manager Marcus Buck told us: ‘The ‘Perfect Mum’ experiment addresses a real-life issue in society: images of seemingly perfect parenting on social media are denting mum’s confidence to be herself. In reality, there’s no ‘right’ or ‘wrong’ way to be a parent, just your way. That’s why it’s important for parents everywhere to trust their instincts and feel confident in their own parenting abilities, rather than worry about how well others seem to be doing it. This reflects Baby Dove’s belief that there are no perfect mums, just real ones.’

Baby Dove Waterloo Billboad

Have you gone camera shy?

Another worrying statistic reports that one in four new mothers share fewer photos on social media out of fear of being judged. 31% said they found pictures of other mums looked more attractive and 64% said they themselves felt unattractive.

Although the billboard image might have been taken down, the message remains relevant. Do you feel like you are hiding from the camera? Have the images you see on social media changed your perception of motherhood? Let us know.

 

 

© Bauer Media Group

Bauer Media Group consists of: Bauer Consumer Media Ltd, Company number: 01176085,  Bauer Radio Ltd, Company Number: 1394141 Registered Office: Media House, Peterborough Business Park, Lynch Wood, Peterborough, PE2 6EA H Bauer Publishing, Company Number: LP003328 Registered Office: Academic House, 24-28 Oval Road, London, NW1 7DT. All registered in England and Wales. VAT no 918 5617 01

Bauer Consumer Media Ltd are authorised and regulated by the FCA (Ref No. 710067)

 
"