The original creators of Peppa Pig, Astley Baker Davies, have announced they are working on a total of 117 new episodes, which are not expected to air until the spring of 2019.
Yet our little one’s favourite heroine is now more than a cartoon pig, she’s a worldwide brand. 13 years after the British show first aired in 2004, Peppa Pig has her own theme park in Hampshire, a film, a ‘cinema experience’ and has 40 licensing partners all across the world promoting toys, games and confectionary.
This little pig, valued at more than £1bn, is going to carry on entertaining our little ones for the foreseeable future.
What’s more, Peppa and her friends are becoming hugely popular in China, with the show generating more than 24 billion views via on-demand platforms.
Entertainment One CEO Darren Throop said: “Peppa Pig’s global appeal continues apace as we bring new content to audiences across the world.
“With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long-term success of this global pre-school phenomenon.”
One things for sure, this little pig, valued at more than £1bn, is going to carry on entertaining our little ones for the foreseeable future.