Mother and Baby

Asda’s ‘Happy Little Helpers’ game – designed to make the weekly shop easier for parents of children with autism

Asda - Happy Little Helpers

When Jenny Barnett designed her ‘Happy Little Helpers’ game, it was to help her five-year-old son Charlie, who suffers from autism, find the weekly shop more bearable. The fun game uses symbols of groceries, with Velcro-backed symbols to encourage tots to find the shopping list items and put them in the trolly.

To her surprise, Barnett, who works for Asda in Middlesbrough has now had her game rolled out in more than 300 Asda stores.

‘I know how hard it is as times to go shopping with your children.’ Said Barnett, ‘when he was younger, Charlie used to throw himself to the floor when he was in a big shop – it was clearly too noisy and too crowded for him. By creating the shopping list, it takes the pressure away and helps children concentrate on a task which in turn, reduces stress.’

Barnett described herself at ‘over the moon’ that her game would now be in 300 stores all over the UK, saying: ‘It’s such a nice feeling that I can walk into an Asda miles way from Middlesbrough and see another child benefitting from my idea – it’s going to help so many children which is great.’

Asda - Happy Little Helpers shopping list

The shopping lists are designed using duable Foamfex material and Velcro-backed counters. They also have a handy clip so that customers can hang them from their trolley. Although they were originally designed to help children with Autism, they are available to all children.

You can find a list of all the stores signed up to the scheme across the UK on Asda’s website.  Each store has ten of the Happy Little Helper shopping lists – you will just need to ask at the customer service desk when arriving at the store.

What do you think of this idea? Would it make shopping easier with your little one? Let us know in the comments below. 


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