Just when you thought we’d reached peak 2018 with the arrival of colour-changing flavoured gin, KitKat have revealed their Millennial Pink chocolate bar will be launching in Europe, UK and America. Can we get a communal ‘YESSSS!’?
The baby pink bar originally launched in Japan and South Korea earlier this year, but Nestlé have decided to bring the KitKat Chocolatory Sublime Ruby bar over to this side of the world.
The new four-finger wafer bar is called the KitKat Ruby in the UK and is made out of naturally pink ‘Ruby’ chocolate, created last year by Swiss cocoa producer Barry Callebaut. The pink chocolate is made using ruby cocoa beans, which also add a subtle berry flavour. Pretty and delicious, what more could you want?
“We know that a new type of KitKat is a really big deal and we are very excited to be able to offer a different type of chocolate for KitKat fans to try,” Alex Gonnella, marketing director for Nestlé's UK confectionery business explained to MailOnline.
“After the extremely successful launch of KitKat Chocolatory Sublime Ruby in Japan and South Korea, this is the first time the Ruby chocolate will be available in an iconic four finger format and we are sure that the Ruby chocolate KITKAT will be a great hit in the UK.”
The KitKat Ruby is the latest new flavour to hit our shelves after a Lemon Drizzle flavoured bar was spotted in ASDA supermarkets back in January.
The KitKat Ruby will be exclusively available in Tesco stores from 16th April.