Kinder Eggs are a family favourite. Not only are they a chocolate treat, but kids love that there is a guaranteed toy inside too - this is indeed the unique selling point of the brand. However, Kinder’s latest promotion has sparked a twitter feud between mums who claim that the brand is ‘gendering’ their products by introducing pink and blue eggs. The promotion features a Hot Wheels toy in one egg and a Hello Kitty figure in the other. No prizes for working out which toy is in which!
Of course, you don’t have to buy a pink Hello Kitty egg for your daughter or a blue Hot Wheels one for your son, but the expectation is that you will, and that’s what has sparked a debate. So are we preserving an outdated, colour-coding form of advertising? Some mums definitely think so, having accused the brand of perpetuating sexism.
Ferrero, who make Kinder Eggs, have fiercely defended the promotion in the following statement:
'In the UK, Kinder Surprise eggs are available in different coloured designs for limited edition promotions because consumer feedback showed that parents found it helpful as a guide to the type of toys found inside.'
'We don’t label them as being for boys or girls because we know children enjoy all types of toys.'
Mums however, have taken to twitter to retaliate. Campaigner, Jess Day from Let Toys Be Toys (an organisation which challenges gender stereotyping in the toy industry) has hit back at Kinder, stating:
'Kids and parents all know what these colours mean, and it’s nothing to do with informing shoppers about the content - after all, ‘Hot Wheels’ brand colours are red and yellow,' she said.
'Marketing by gender limits children’s chances to learn and have fun - why not offer them a choice without the labels and not tell them what girls and boys are meant to like?'
As of late, the wider children’s market has caught onto the gender neutral trend, such as the most recent news that John Lewis is removing all forms of gender labelling on its children’s clothing, to avoid the obvious stereotypes. It seems this is catching on.
What do you think? Have Kinder created a harmless campaign? Or should we be done with the traditional ideal that pink is ‘girly’ whilst blue is for ‘lads’. Do these colours perhaps represent a broader problem with the way we raise our children, expecting them to conform to certain stereotypes based on their gender?
Let us know in the comments below!
Read more: 11 Things You Need To Know Before Taking Your Tot To Peppa Pig World
Pack a swimming costume and towelThis is a must-have so your little one can get as wet as she wants in the Muddy Puddles Water Splash Park! A pair of socks wouldn’t go amiss either for George’s Spaceship Indoor Playzone.
Measure her height before you goIf she’s under 1m with shoes on, she’ll get free entry to the park – so if she’s close to the limit, choose footwear wisely or that pair of Crocs might cost you dear! The only ride in Peppa Pig World with a height restriction is George’s Dinosaur Adventure: your child must be a minimum of 85cm to go on the ride with you. If she’s 110cm or more, she’ll have to ride in the adult seat alone. If you’ve worked this out from the get go, it will save you all sorts of ‘is mummy coming too’ tears, trust us!
Make your first stop the First Aid CentrePick up a lost child sticker from the first aid centre in Show Street. Write your phone number on it and stick it surreptitiously on your child for your own peace of mind.
Head straight to Miss Rabbit’s Helicopter rideEspecially if you arrive early. This one is popular, with the slowest queue, so head there as soon as you arrive to avoid disappointment. We recommend keeping yourself busy in the queue so little ones don’t act up. Get your chores done, like applying suncream, or practise your pig snorts while you wait!
Check when Peppa and George are appearingTimes are posted on a board on Madame Gazelle’s School House. Plan snacktime for 15 minutes before, so you can get there early for a good view, and refuel while waiting.
Give her an early or late napNap planning earlier or later in the day means you can take advantage of quieter rides in the lull when most toddlers are nodding off. Peppa Pig World is part of a much larger theme park, Paulton’s Family Theme Park, which has lovely gardens for a sleep-inducing walk. Entry to one park includes the other, so no extra cost to worry about.
Take a picnicThere are lots of shady trees to relax under in the Main Garden or head to the African Themed Garden for a mostly enclosed are with picnic tables.
Find lots of other toddler entertainmentPaulton’s Park is great fun too when Peppa Pig World get a bit too busy. Pop next door to find big-kid rollercoasters, REAL flamingos and penguins as well as an enclosed area with a bouncy castle and floor-height trampolines. There are also sandy play areas at Little Explorer’s Adventure Play Park and Tiny Tots Town. Don’t miss the mini-rides, Seal Falls and Digger Ride, or finding the enormous dinosaur models in the Lost Kingdom. Keep an eye out for all the little coin-operated rides set to free play.
Relax if you’ve not long potty trainedThere are lots of loos with toddler seats, and the baby-changing and feeding facilities are great.
Get there earlyThe park opens from 10am most days, so get there early to avoid the queues. Find all you need to know about the park and ride opening times here.