Mother and Baby

This breast pump keeps selling out and it's not hard to see why

Section: trending

As a breastfeeding mother, in the early stages, it is often difficult to get out of the house because of the general demands of motherhood and your baby's constant feeding.

For many mums, breast pumps quickly become an essential piece of baby gear that allows them to express milk and store it for another day. With expressed milk, dads can be more involved in feeding and it can also give women the freedom to go back to work if they choose to.

However, traditional breast pumps often require mums to be near a plug socket, attached by wires and cables, hunched over with large or awkward pieces of kit.

Enter, the Elvie Pump!

The Elvie Pump is the world's first silent wearable breast pump. When it was released in October, the product sold out quickly due to high demand but it has recently been restocked.

Elvie, a London based start-up, aims to 'bring women's technology out of the dark ages' because 'Women shouldn’t have to make do with shoddy design or pink spin-offs when there are self-driving cars in the world.'

They make a pretty valid point. Progress in the breast pump world has been pretty slow despite the fact that the market is reportedly booming.

The femtech company did divide opinion online when they released a tongue-in-cheek advert. In a music video, called 'Pumping. Unplugged', they compared traditional breast pumps and expressing to feeling like a dairy cow. However, no revolutionary product is likely to come without controversy. This long-awaited product, more importantly, aims to solve the main issues women have previously faced with breast pumps. 

Key features:

  • Small, compact and lightweight
  • Fits inside a nursing bra
  • Hands-free
  • Revolutionary silent technology
  • Five parts and no tubes, cords or wires
  • Closed system for maximum hygiene
  • Two modes: Stimulation and Expression
  • Seven intensity settings
  • Smart app
  • Comes with: one hub (the pump mechanism), two bottles (5oz/150ml, BPA free), two different sized breast shields, two valves, two spouts, two seals, two storage lids, two bra adjusters, a USB charging cable and a carry bag

Description:

You can pump anytime, anywhere as the wearable product is small and lightweight. The pump can be easily slipped into a standard nursing bra making it not only discreet but truly hands-free. For mothers, we know a hands-free product is like gold dust. Amongst the real-mum reviews for our 2019 Mother&Baby Awards were frequent requests for more hands-free elements in not only breast pumps but products of all types.

The creators also claim to have made the first silent breast pump. Pumping at work or in public has previously involved the noisy hum of electric breast pumps, drawing attention to mums and potentially making them feel uncomfortable. The Elvie Pump has revolutionary technology to eliminate noise so that you can pump in peace - 'It’s in stealth mode so that you don’t have to be.'

The pump has only five parts and no cords, apparently making it hassle-free from set-up to clean-up. Simply charge it up when needed with a USB charging cable. It features a closed system, meaning there is a milk barrier, preventing the milk overflowing into the pump mechanism which helps ensure your expressed milk flows hygienically.

The Elvie Pump also has a smart element. It comes with an app where you can track milk volume, pumping history for each breast and even control the pump remotely (changing intensity, pausing or restarting).

It all sounds great, but what have mums had to say so far?

Mum reviews:

It seems as if Elvie has received a positive reception on their site from mums everywhere. 

LauraLou described the Elvie as a "game changer", Roxi as "an absolute dream machine!!" while Hinal claimed it was "Expressing for the modern day mama". Scottinna said she was "impressed by the express" explaining that it "has totally changed my pumping game and has given me so much free time back". Michelle explained how previous breast pumps had failed her - "All the times pumping before the Elvie pump, I felt chained to the electrical socket the pump was plugged into, unable to do anything while pumping. With the Elvie pump, I no longer feel stuck or feel like pumping is a huge chore." Roseberry confirmed that the breast pump was noise-free stating, "It really is hands-free and silent!" adding that everything "the Evie pump promised was true. A comfortable, silent and easy to use pump that really works."

Channel Mum, on Youtube, showed a group of mum-testers trialling the product. They described the Elvie as wearable, easy to use and assemble and praised the app's ability to track and monitor feeding. The mums were all visibly shocked by how quiet and discreet the pump was. One mum said 'I can't get over how convenient it is!". They even tested it in public, and their friends and family couldn't see the product or tell they were pumping at all. The mums highlighted that they could get on with their daily lives with it tucked inside their bra. All the mums gave the product 5 out of 5 stars with one mum saying she wished she could give it 10 out of 5!

Youtuber, Lyla Wilson, explained that she had been waiting for the product because she had always struggled with the restriction and commitment required with pumping. She described the product as 'out of this world', 'a game-changer' and 'life-changing' with 'perfect, minimal and clean' branding. Interestingly, Lyla added that it was not only comfortable but had a really good sensation, feeling more like a baby feeding than previous pumps.

The Elvie Pump costs £249 and comes with a two-year warranty. It can be bought here.

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Catriona originally joined the team as an Editorial Assistant to work on the 2019 M&B Awards. As a Digital Writer, she has written and updated hundreds of articles on the site from medical explainers to celebs news and shopping galleries.

Catch her running along the Thames or eating her way around London's restaurants.

 

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